Direct Digital Holdings Inc’s recent filing unveils that its President SMITH W KEITH unloaded Company’s shares for reported $8374.0 on Jul 24 ’25. In the deal valued at $0.53 per share,15,800 shares were sold. As a result of this transaction, SMITH W KEITH now holds 45,250 shares worth roughly $18552.5.
Then, SMITH W KEITH sold 8,900 shares, generating $4,717 in total proceeds. Upon selling the shares at $0.53, the President now owns 36,350 shares.
Before that, SMITH W KEITH sold 8,050 shares. Direct Digital Holdings Inc shares valued at $4,347 were divested by the President at a price of $0.54 per share. As a result of the transaction, SMITH W KEITH now holds 28,300 shares, worth roughly $11603.0.
Noble Capital Markets downgraded its Direct Digital Holdings Inc [DRCT] rating to a Market perform from a an Outperform in a research note published recently.
Price Performance Review of DRCT
On Tuesday, Direct Digital Holdings Inc [NASDAQ:DRCT] saw its stock fall -2.12% to $0.41. Over the last five days, the stock has lost -31.56%. Direct Digital Holdings Inc shares have fallen nearly -88.06% since the year began. Nevertheless, the stocks have fallen -74.39% over the past one year. While a 52-week high of $6.59 was reached on 01/10/25, a 52-week low of $0.38 was recorded on 08/11/25.
Levels Of Support And Resistance For DRCT Stock
The 24-hour chart illustrates a support level at 0.3889, which if violated will result in even more drops to 0.3705. On the upside, there is a resistance level at 0.4278. A further resistance level may holdings at 0.4483.
How much short interest is there in Direct Digital Holdings Inc?
A steep rise in short interest was recorded in Direct Digital Holdings Inc stocks on 2025-07-31, growing by 37361.0 shares to a total of 96858.0 shares. Yahoo Finance data shows the prior-month short interest on 2025-06-30 was 59497.0 shares. There was a rise of 38.57%, which implies that there is a positive sentiment for the stock.
