In a filing, Sally Beauty Holdings Inc revealed its President & CEO Paulonis Denise acquired Company’s shares for reported $52830.0 on Aug 08 ’25. In the deal valued at $11.74 per share,4,500 shares were bought. As a result of this transaction, Paulonis Denise now holds 366,865 shares worth roughly $4.61 million.
Then, FERGUSON DIANA SUE bought 2,500 shares, generating $30,049 in total proceeds. Upon buying the shares at $12.02, the Director now owns 7,912 shares.
Before that, Mary Beth Edwards bought 26,592 shares. Sally Beauty Holdings Inc shares valued at $252,624 were divested by the Officer at a price of $9.50 per share.
Canaccord Genuity initiated its Sally Beauty Holdings Inc [SBH] rating to a Buy in a research note published on January 16, 2025; the price target was $14. A number of analysts have revised their coverage, including TD Cowen’s analysts, who increased its forecast for the stock in late November from “a Hold” to “a Buy”. Raymond James also remained covering SBH and has increased its forecast on November 15, 2024 with a “Mkt perform” recommendation from previously “an Underperform” rating. Piper Sandler started covering the stock on December 15, 2022. It rated SBH as “an Overweight”.
Price Performance Review of SBH
On Tuesday, Sally Beauty Holdings Inc [NYSE:SBH] saw its stock jump 6.08% to $12.57. Over the last five days, the stock has gained 7.80%. Sally Beauty Holdings Inc shares have risen nearly 22.04% since the year began. Nevertheless, the stocks have risen 20.29% over the past one year. While a 52-week high of $14.79 was reached on 08/12/25, a 52-week low of $7.54 was recorded on 04/09/25.
Levels Of Support And Resistance For SBH Stock
The 24-hour chart illustrates a support level at 12.14, which if violated will result in even more drops to 11.71. On the upside, there is a resistance level at 12.80. A further resistance level may holdings at 13.04.
How much short interest is there in Sally Beauty Holdings Inc?
A steep rise in short interest was recorded in Sally Beauty Holdings Inc stocks on 2025-07-31, growing by 0.39 million shares to a total of 15.6 million shares. Yahoo Finance data shows the prior-month short interest on 2025-06-30 was 15.21 million shares. There was a rise of 2.48%, which implies that there is a positive sentiment for the stock.
