Negative sentiment towards FFBC reflected by a jump of 5.13% in short interest

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The buying and selling of stock by a company’s insider give investors a sense that the stock will rise or fall in the future. First Financial Bancorp shares valued at $309,875 were sold by Brown Archie M on Aug 14 ’25. At $24.79 per share, Brown Archie M sold 12,500 shares. The insider’s holdings dropped to 240,891 shares worth approximately $6.15 million following the completion of this transaction.

Also, Booth Cynthia O purchased 2,283 shares, netting a total of over 56,687 in proceeds.

Before that, Booth Cynthia O had added 5,145 shares to its account. In a trade valued at $125,742, the Director bought First Financial Bancorp shares for $24.44 each.

As published in their initiating research note from Hovde Group on August 19, 2025, First Financial Bancorp [FFBC] has been an Outperform and the price target has been revised to $31. Analysts at Truist started covering the stock with ‘”a Hold”‘ outlook in a report released in mid May. As of December 09, 2024, Stephens has increased its “an Equal-weight” rating to a “an Overweight” for FFBC.

Analyzing FFBC Stock Performance

On last trading session, First Financial Bancorp [NASDAQ: FFBC] rose 0.35% to $25.51. The stock’s lowest price that day was $25.25, but it reached a high of $25.635 in the same session. During the last five days, there has been a surge of approximately 2.33%. Over the course of the year, First Financial Bancorp shares have jumped approximately 0.20%. Shares of the company reached a 52-week high of $29.21 on 02/06/25 and a 52-week low of $21.10 on 04/07/25.

Support And Resistance Levels for First Financial Bancorp (FFBC)

According to the 24-hour chart, there is a support level at 25.30, which, if violated, would cause prices to drop to 25.08. In the upper region, resistance lies at 25.68. The next price resistance is at 25.85. RSI (Relative Strength Index) is 61.21 on the 14-day chart, showing neutral technical sentiment.

Is First Financial Bancorp subject to short interest?

Stocks of First Financial Bancorp saw a sharp rise in short interest on 2025-07-31 jumping by 71972.0 shares to 1.4 million. Data from Yahoo Finance shows that the short interest on 2025-06-30 was 1.33 million shares. A jump of 5.13% in short interest reflects a negative sentiment towards the stock. Despite the fact that short shares comprise just 3.53 of the overall float, the days-to-cover ratio (short ratio) jumped to 3.53.

Which companies own the most shares of First Financial Bancorp (FFBC)?

In terms of First Financial Bancorp share price expectations, FactSet research, analysts set an average price target of 25 in the next 12 months, down nearly -1.65% from the previous closing price of $25.42. Analysts anticipate First Financial Bancorp stock to reach 25 by 2025, with the lowest price target being 25. In spite of this, 2 analysts ranked First Financial Bancorp stock as Buy at the end of 2025. On July 10, 2023, Piper Sandler assigned a price target of “an Overweight” to the stock and upgraded coverage with a $24.

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