Investors can expect a company’s stock to rise or fall based on the buying and selling of stock by its insiders. Roku Inc shares valued at $267,210 were sold by Jedda Dan on Aug 15 ’25. At $89.07 per share, Jedda Dan sold 3,000 shares. The insider’s holdings dropped to 73,132 shares worth approximately $6.63 million following the completion of this transaction.
Also, DANIEL JEDDA purchased 3,000 shares, netting a total of over 267,210 in proceeds.
Before that, Wood Anthony J. had sold 25,000 shares from its account. In a trade valued at $2,060,587, the CEO and Chairman BOD traded Roku Inc shares for $82.42 each. Upon closing the transaction, the insider’s holdings decreased to 25,000 shares, worth approximately $1.49 million.
As published in a research note from Pivotal Research Group on August 01, 2025, Roku Inc [ROKU] has been retained to a Buy and the price target has been revised to $120. Analysts at KeyBanc Capital Markets upgraded the stock from ‘”a Sector weight”‘ to ‘”an Overweight”‘ outlook in a report released in early July. As of June 17, 2025, Loop Capital has increased its “Hold” rating to a “Buy” for ROKU. Earlier on May 02, 2025, Pivotal Research Group resumed its rating. Their recommendation was “a Buy” for ROKU stock.
Analyzing ROKU Stock Performance
On last trading session, Roku Inc [NASDAQ: ROKU] rose 2.42% to $90.61. The stock’s lowest price that day was $87.5165, but it reached a high of $91.15 in the same session. During the last five days, there has been a surge of approximately 3.54%. Over the course of the year, Roku Inc shares have jumped approximately 46.24%. Shares of the company reached a 52-week high of $104.96 on 02/14/25 and a 52-week low of $52.43 on 04/07/25.
Support And Resistance Levels for Roku Inc (ROKU)
According to the 24-hour chart, there is a support level at 88.36, which, if violated, would cause prices to drop to 86.12. In the upper region, resistance lies at 92.00. The next price resistance is at 93.40. RSI (Relative Strength Index) is 55.42 on the 14-day chart, showing neutral technical sentiment.
Is Roku Inc subject to short interest?
Stocks of Roku Inc saw a sharp steep in short interest on 2025-07-31 dropping by -1.26 million shares to 6.69 million. Data from Yahoo Finance shows that the short interest on 2025-06-30 was 7.95 million shares. A decline of -18.83% in short interest reflects a positive sentiment towards the stock. Despite the fact that short shares comprise just 2.19 of the overall float, the days-to-cover ratio (short ratio) decline to 2.19.
Which companies own the most shares of Roku Inc (ROKU)?
In terms of Roku Inc share price expectations, FactSet research, analysts set an average price target of 79.25 in the next 12 months, down nearly -10.42% from the previous closing price of $88.47. Analysts anticipate Roku Inc stock to reach 88.5 by 2025, with the lowest price target being 70. In spite of this, 24 analysts ranked Roku Inc stock as Buy at the end of 2025. On April 17, 2025, Piper Sandler assigned a price target of “a Neutral” to the stock and resumed coverage with a $65.
