Investing in Intuit Inc (INTU) Is Getting More Attractive

Intuit Inc’s filing revealed that its Director COOK SCOTT D unloaded Company’s shares for reported $0.35 million on Aug 25 ’25. In the deal valued at $664.99 per share,529 shares were sold. As a result of this transaction, COOK SCOTT D now holds 6,162,547 shares worth roughly $4.06 billion.

Then, Aujla Sandeep sold 42 shares, generating $27,930 in total proceeds. Upon selling the shares at $664.99, the EVP and CFO now owns 831 shares.

Before that, SCOTT D. COOK & HELEN SIGNE OS bought 529 shares. Intuit Inc shares valued at $350,547 were divested by the Director at a price of $662.66 per share.

CLSA initiated its Intuit Inc [INTU] rating to an Outperform in a research note published on June 26, 2025; the price target was $900. A number of analysts have revised their coverage, including HSBC Securities’s analysts, who increased its forecast for the stock in late April from “a Hold” to “a Buy”. Scotiabank also remained covering INTU and has increased its forecast on April 17, 2025 with a “Sector outperform” recommendation from previously “Sector perform” rating. JP Morgan revised its rating on March 05, 2025. It rated INTU as “an Overweight” which previously was an “a Neutral”.

Price Performance Review of INTU

On Tuesday, Intuit Inc [NASDAQ:INTU] saw its stock jump 0.39% to $659.54. Over the last five days, the stock has lost -5.92%. Intuit Inc shares have fallen nearly -0.86% since the year began. Nevertheless, the stocks have risen 4.94% over the past one year. While a 52-week high of $813.70 was reached on 07/30/25, a 52-week low of $532.65 was recorded on 04/07/25.

Levels Of Support And Resistance For INTU Stock

The 24-hour chart illustrates a support level at 655.18, which if violated will result in even more drops to 650.82. On the upside, there is a resistance level at 665.16. A further resistance level may holdings at 670.78.

How much short interest is there in Intuit Inc?

A steep rise in short interest was recorded in Intuit Inc stocks on 2025-08-15, growing by 98653.0 shares to a total of 4.71 million shares. Yahoo Finance data shows the prior-month short interest on 2025-07-15 was 4.61 million shares. There was a rise of 2.1%, which implies that there is a positive sentiment for the stock.

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