Keeping an Eye on Honest Company Inc (HNST) After Insider Trading Activity

Honest Company Inc’s filing revealed that its Chief People Officer Ball Dorria L. unloaded Company’s shares for reported $17724.0 on Aug 20 ’25. In the deal valued at $3.65 per share,4,856 shares were sold. As a result of this transaction, Ball Dorria L. now holds 267,391 shares worth roughly $1.04 million.

Then, Mayle Jonathan sold 4,806 shares, generating $17,542 in total proceeds. Upon selling the shares at $3.65, the SVP, Customer Sales now owns 298,146 shares.

Before that, Vernon Carla sold 99,328 shares. Honest Company Inc shares valued at $362,547 were divested by the Chief Executive Officer at a price of $3.65 per share. As a result of the transaction, Vernon Carla now holds 2,998,993 shares, worth roughly $11.7 million.

Telsey Advisory Group reiterated its Honest Company Inc [HNST] rating to a Market perform in a research note published on August 07, 2025; the price target was $6. A number of analysts have revised their coverage, including Telsey Advisory Group’s analysts, who remained covering the stock and in early January has reiterated a ‘”a Market perform”‘ rating for it. Loop Capital also remained covering HNST and has decreased its forecast on December 17, 2024 with a “Hold” recommendation from previously “Buy” rating. Telsey Advisory Group maintained its rating on November 13, 2024. It rated HNST as “a Market perform”.

Price Performance Review of HNST

On Tuesday, Honest Company Inc [NASDAQ:HNST] saw its stock fall -1.52% to $3.9. Over the last five days, the stock has gained 3.45%. Honest Company Inc shares have fallen nearly -10.34% since the year began. Nevertheless, the stocks have fallen -43.72% over the past one year. While a 52-week high of $8.97 was reached on 01/02/25, a 52-week low of $3.32 was recorded on 08/07/25.

Levels Of Support And Resistance For HNST Stock

The 24-hour chart illustrates a support level at 3.84, which if violated will result in even more drops to 3.78. On the upside, there is a resistance level at 3.98. A further resistance level may holdings at 4.05.

How much short interest is there in Honest Company Inc?

A steep rise in short interest was recorded in Honest Company Inc stocks on 2025-08-15, growing by 3.41 million shares to a total of 13.2 million shares. Yahoo Finance data shows the prior-month short interest on 2025-07-15 was 9.79 million shares. There was a rise of 25.84%, which implies that there is a positive sentiment for the stock.

The most recent change occurred on November 13, 2024 when Alliance Global Partners resumed its ‘”a Buy”‘ rating for the stock and retained the price target to $8.

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