Investors can expect a company’s stock to rise or fall based on the buying and selling of stock by its insiders. ServiceNow Inc shares valued at $1,003,873 were sold by Sands Anita M on Aug 29 ’25. At $915.11 per share, Sands Anita M sold 1,097 shares. The insider’s holdings dropped to 9,307 shares worth approximately $8.56 million following the completion of this transaction.
Also, McDermott William R sold 5,825 shares, netting a total of over 5,339,368 in proceeds. Following the sale of shares at $916.63 each, the insider now holds 6,614 shares.
Before that, Sands Anita M had added 1,097 shares to its account. In a trade valued at $1,019,398, the Director bought ServiceNow Inc shares for $929.26 each.
As published in a research note from BMO Capital Markets on July 24, 2025, ServiceNow Inc [NOW] has been retained to an Outperform and the price target has been revised to $1160. Analysts at Erste Group downgraded the stock from ‘”a Buy”‘ to ‘”a Hold”‘ outlook in a report released in late July. As of June 25, 2025, DA Davidson has initiated its “Buy” rating for NOW. Earlier on May 14, 2025, BMO Capital Markets resumed its rating. Their recommendation was “an Outperform” for NOW stock.
Analyzing NOW Stock Performance
On last trading session, ServiceNow Inc [NYSE: NOW] rose 0.87% to $919.38. The stock’s lowest price that day was $894.51, but it reached a high of $921.34 in the same session. During the last five days, there has been a surge of approximately 6.33%. Over the course of the year, ServiceNow Inc shares have jumped approximately 10.60%. Shares of the company reached a 52-week high of $1,198.09 on 01/28/25 and a 52-week low of $678.66 on 04/07/25.
Support And Resistance Levels for ServiceNow Inc (NOW)
According to the 24-hour chart, there is a support level at 902.15, which, if violated, would cause prices to drop to 884.91. In the upper region, resistance lies at 928.98. The next price resistance is at 938.57. RSI (Relative Strength Index) is 53.01 on the 14-day chart, showing neutral technical sentiment.
Is ServiceNow Inc subject to short interest?
Stocks of ServiceNow Inc saw a sharp rise in short interest on 2025-08-15 jumping by 45130.0 shares to 3.26 million. Data from Yahoo Finance shows that the short interest on 2025-07-15 was 3.21 million shares. A jump of 1.39% in short interest reflects a negative sentiment towards the stock. Despite the fact that short shares comprise just 1.84 of the overall float, the days-to-cover ratio (short ratio) jumped to 1.84.
Which companies own the most shares of ServiceNow Inc (NOW)?
In terms of ServiceNow Inc share price expectations, FactSet research, analysts set an average price target of 1010 in the next 12 months, up nearly 10.82% from the previous closing price of $911.42. Analysts anticipate ServiceNow Inc stock to reach 1210 by 2025, with the lowest price target being 950. In spite of this, 25 analysts ranked ServiceNow Inc stock as Buy at the end of 2025. On May 01, 2025, Truist assigned a price target of “a Buy” to the stock and upgraded coverage with a $1200.
