Taking a look at what insiders are doing to gauge the Williams-Sonoma, Inc (WSM)’s direction

Investors can expect a company’s stock to rise or fall based on the buying and selling of stock by its insiders. Williams-Sonoma, Inc shares valued at $695,765 were purchased by KARALYN YEAROUT on Sep 24 ’25. At $198.79 per share, KARALYN YEAROUT acquired 3,500 shares.

Also, Howie Jeffrey sold 3,153 shares, netting a total of over 626,951 in proceeds. Following the sale of shares at $198.84 each, the insider now holds 34,138 shares.

Before that, Jeffrey E. Howie had added 3,153 shares to its account. In a trade valued at $629,402, the Officer bought Williams-Sonoma, Inc shares for $199.62 each.

As published in a research note from Gordon Haskett on July 23, 2025, Williams-Sonoma, Inc [WSM] has been rated up from a Hold to a Buy and the price target has been revised to $205. Analysts at Barclays upgraded the stock from ‘”an Underweight”‘ to ‘”an Equal weight”‘ outlook in a report released in mid May. As of May 19, 2025, Telsey Advisory Group has reiterated its “an Outperform” rating for WSM. Earlier on April 25, 2025, KeyBanc Capital Markets upgraded its rating. Their new recommendation was “an Overweight” for WSM stock which previously was a “a Sector weight”.

Analyzing WSM Stock Performance

The stock’s lowest price that day was $198.03, but it reached a high of $201.28 in the same session. During the last five days, there has been a surge of approximately 1.92%. Over the course of the year, Williams-Sonoma, Inc shares have jumped approximately 34.66%. Shares of the company reached a 52-week high of $219.98 on 01/30/25 and a 52-week low of $130.07 on 04/04/25.

Support And Resistance Levels for Williams-Sonoma, Inc (WSM)

According to the 24-hour chart, there is a support level at 198.50, which, if violated, would cause prices to drop to 196.62. In the upper region, resistance lies at 201.78. The next price resistance is at 203.17. RSI (Relative Strength Index) is 54.17 on the 14-day chart, showing neutral technical sentiment.

Is Williams-Sonoma, Inc subject to short interest?

Stocks of Williams-Sonoma, Inc saw a sharp steep in short interest on 2025-08-29 dropping by -0.31 million shares to 6.2 million. Data from Yahoo Finance shows that the short interest on 2025-07-31 was 6.5 million shares. A decline of -4.95% in short interest reflects a positive sentiment towards the stock. Despite the fact that short shares comprise just 4.05 of the overall float, the days-to-cover ratio (short ratio) decline to 4.05.

Which companies own the most shares of Williams-Sonoma, Inc (WSM)?

In terms of Williams-Sonoma, Inc share price expectations, FactSet research, analysts set an average price target of 212 in the next 12 months, up nearly 5.8% from the previous closing price of $200.38. Analysts anticipate Williams-Sonoma, Inc stock to reach 230 by 2025, with the lowest price target being 166. In spite of this, 14 analysts ranked Williams-Sonoma, Inc stock as Hold at the end of 2025. On April 07, 2025, Robert W. Baird assigned a price target of “an Outperform” to the stock and upgraded coverage with a $170.

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