The buying and selling of stock by a company’s insider give investors a sense that the stock will rise or fall in the future. Ulta Beauty Inc shares valued at $369,019 were purchased by Oyibo Paula M on Sep 19 ’25. At $534.81 per share, Oyibo Paula M acquired 690 shares.
Also, Oyibo Paula M purchased 1,525 shares, netting a total of over 791,994 in proceeds.
Before that, Smith Mike C. had sold 500 shares from its account. In a trade valued at $264,215, the Director traded Ulta Beauty Inc shares for $528.43 each. Upon closing the transaction, the insider’s holdings decreased to 500 shares, worth approximately $1.22 million.
As published in a research note from Argus on September 25, 2025, Ulta Beauty Inc [ULTA] has been rated up from a Hold to a Buy and the price target has been revised to $570. As of August 29, 2025, Telsey Advisory Group has reiterated its “an Outperform” rating for ULTA. Earlier on August 25, 2025, Telsey Advisory Group resumed its rating. Their recommendation was “an Outperform” for ULTA stock.
Analyzing ULTA Stock Performance
On last trading session, Ulta Beauty Inc [NASDAQ: ULTA] rose 0.72% to $539.48. The stock’s lowest price that day was $532.425, but it reached a high of $540.185 in the same session. During the last five days, there has been a surge of approximately 0.87%. Over the course of the year, Ulta Beauty Inc shares have jumped approximately 36.98%. Shares of the company reached a 52-week high of $540.18 on 09/25/25 and a 52-week low of $309.01 on 03/13/25.
Support And Resistance Levels for Ulta Beauty Inc (ULTA)
According to the 24-hour chart, there is a support level at 534.54, which, if violated, would cause prices to drop to 529.60. In the upper region, resistance lies at 542.30. The next price resistance is at 545.12. RSI (Relative Strength Index) is 58.87 on the 14-day chart, showing neutral technical sentiment.
Is Ulta Beauty Inc subject to short interest?
Stocks of Ulta Beauty Inc saw a sharp steep in short interest on 2025-08-29 dropping by -0.15 million shares to 1.76 million. Data from Yahoo Finance shows that the short interest on 2025-07-31 was 1.91 million shares. A decline of -8.34% in short interest reflects a positive sentiment towards the stock. Despite the fact that short shares comprise just 2.36 of the overall float, the days-to-cover ratio (short ratio) decline to 2.36.
Which companies own the most shares of Ulta Beauty Inc (ULTA)?
In terms of Ulta Beauty Inc share price expectations, FactSet research, analysts set an average price target of 600 in the next 12 months, up nearly 12.02% from the previous closing price of $535.61. Analysts anticipate Ulta Beauty Inc stock to reach 680 by 2025, with the lowest price target being 425. In spite of this, 17 analysts ranked Ulta Beauty Inc stock as Buy at the end of 2025. On August 22, 2025, Barclays assigned a price target of “an Overweight” to the stock and upgraded coverage with a $589.
