Investors can expect a company’s stock to rise or fall based on the buying and selling of stock by its insiders. Sally Beauty Holdings Inc shares valued at $49,239 were purchased by Rangel Max R. on Sep 04 ’25. At $14.07 per share, Rangel Max R. acquired 3,500 shares. The insider’s holdings grew to 3,500 shares worth approximately $56735.0 following the completion of this transaction.
Also, Perelman Debra Golding purchased 2,300 shares, netting a total of over 31,011 in proceeds. Following the buying of shares at $13.48 each, the insider now holds 2,300 shares.
Before that, Paulonis Denise had added 4,500 shares to its account. In a trade valued at $52,830, the President & CEO bought Sally Beauty Holdings Inc shares for $11.74 each. Upon closing the transaction, the insider’s holdings increased to 4,500 shares, worth approximately $5.95 million.
As published in their initiating research note from Canaccord Genuity on January 16, 2025, Sally Beauty Holdings Inc [SBH] has been a Buy and the price target has been revised to $14. Analysts at TD Cowen upgraded the stock from ‘”a Hold”‘ to ‘”a Buy”‘ outlook in a report released in late November. As of November 15, 2024, Raymond James has increased its “an Underperform” rating to a “Mkt perform” for SBH. Earlier on December 15, 2022, Piper Sandler initiated its rating. Their recommendation was “an Overweight” for SBH stock.
Analyzing SBH Stock Performance
On last trading session, Sally Beauty Holdings Inc [NYSE: SBH] plunged -0.55% to $16.21. The stock’s lowest price that day was $16.07, but it reached a high of $16.39 in the same session. During the last five days, there has been a surge of approximately 4.51%. Over the course of the year, Sally Beauty Holdings Inc shares have jumped approximately 19.45%. Shares of the company reached a 52-week high of $16.47 on 10/01/25 and a 52-week low of $7.54 on 04/09/25.
Support And Resistance Levels for Sally Beauty Holdings Inc (SBH)
According to the 24-hour chart, there is a support level at 16.06, which, if violated, would cause prices to drop to 15.90. In the upper region, resistance lies at 16.38. The next price resistance is at 16.54. RSI (Relative Strength Index) is 67.07 on the 14-day chart, showing neutral technical sentiment.
Is Sally Beauty Holdings Inc subject to short interest?
Stocks of Sally Beauty Holdings Inc saw a sharp rise in short interest on 2025-09-15 jumping by 3.05 million shares to 19.4 million. Data from Yahoo Finance shows that the short interest on 2025-08-15 was 16.35 million shares. A jump of 15.74% in short interest reflects a negative sentiment towards the stock. Despite the fact that short shares comprise just 8.2 of the overall float, the days-to-cover ratio (short ratio) jumped to 8.2.
Which companies own the most shares of Sally Beauty Holdings Inc (SBH)?
In terms of Sally Beauty Holdings Inc share price expectations, FactSet research, analysts set an average price target of 13 in the next 12 months, down nearly -20.25% from the previous closing price of $16.3. Analysts anticipate Sally Beauty Holdings Inc stock to reach 13 by 2025, with the lowest price target being 11. In spite of this, 3 analysts ranked Sally Beauty Holdings Inc stock as Buy at the end of 2025. On August 12, 2022, Cowen assigned a price target of “a Market perform” to the stock and downgraded coverage with a $17.
