Investors can expect a company’s stock to rise or fall based on the buying and selling of stock by its insiders. ServiceNow Inc shares valued at $1,003,873 were sold by Sands Anita M on Aug 29 ’25. At $915.11 per share, Sands Anita M sold 1,097 shares. The insider’s holdings dropped to 9,307 shares worth approximately $8.51 million following the completion of this transaction.
Also, McDermott William R sold 5,825 shares, netting a total of over 5,339,368 in proceeds. Following the sale of shares at $916.63 each, the insider now holds 6,614 shares.
Before that, Sands Anita M had added 1,097 shares to its account. In a trade valued at $1,019,398, the Director bought ServiceNow Inc shares for $929.26 each.
As published in a research note from Morgan Stanley on September 24, 2025, ServiceNow Inc [NOW] has been rated up from an Equal-weight to an Overweight and the price target has been revised to $1250. Analysts at BMO Capital Markets resumed the stock at ‘”an Outperform”‘ outlook in a report released in late July. As of July 23, 2025, Erste Group has decreased its “Buy” rating to a “Hold” for NOW. Earlier on June 25, 2025, DA Davidson initiated its rating. Their recommendation was “a Buy” for NOW stock.
Analyzing NOW Stock Performance
On last trading session, ServiceNow Inc [NYSE: NOW] rose 1.11% to $914.32. The stock’s lowest price that day was $907.33, but it reached a high of $920.135 in the same session. During the last five days, there has been a surge of approximately 0.21%. Over the course of the year, ServiceNow Inc shares have dropped approximately -0.37%. Shares of the company reached a 52-week high of $1,198.09 on 01/28/25 and a 52-week low of $678.66 on 04/07/25.
Support And Resistance Levels for ServiceNow Inc (NOW)
According to the 24-hour chart, there is a support level at 907.65, which, if violated, would cause prices to drop to 900.99. In the upper region, resistance lies at 920.66. The next price resistance is at 927.01. RSI (Relative Strength Index) is 47.30 on the 14-day chart, showing neutral technical sentiment.
Is ServiceNow Inc subject to short interest?
Stocks of ServiceNow Inc saw a sharp steep in short interest on 2025-09-15 dropping by -0.25 million shares to 3.0 million. Data from Yahoo Finance shows that the short interest on 2025-08-15 was 3.26 million shares. A decline of -8.47% in short interest reflects a positive sentiment towards the stock. Despite the fact that short shares comprise just 1.86 of the overall float, the days-to-cover ratio (short ratio) decline to 1.86.
Which companies own the most shares of ServiceNow Inc (NOW)?
In terms of ServiceNow Inc share price expectations, FactSet research, analysts set an average price target of 1025 in the next 12 months, up nearly 13.35% from the previous closing price of $904.24. Analysts anticipate ServiceNow Inc stock to reach 1210 by 2025, with the lowest price target being 950. In spite of this, 25 analysts ranked ServiceNow Inc stock as Buy at the end of 2025. On May 14, 2025, BMO Capital Markets assigned a price target of “an Outperform” to the stock and reiterated coverage with a $1150.
