Negative sentiment towards ZBRA reflected in surge in short interest

Investors can speculate about the future of a stock by watching how its insiders buy and sell stocks. Zebra Technologies Corp shares valued at $356,454 were sold by Connly Linda on Aug 12 ’25. At $322.00 per share, Connly Linda sold 1,107 shares. The insider’s holdings dropped to 3,257 shares worth approximately $0.97 million following the completion of this transaction.

Also, Connly Linda purchased 1,107 shares, netting a total of over 365,000 in proceeds.

Before that, GUSTAFSSON ANDERS had added 2,727 shares to its account. In a trade valued at $844,743, the Director bought Zebra Technologies Corp shares for $309.77 each. Upon closing the transaction, the insider’s holdings increased to 2,727 shares, worth approximately $61.22 million.

As published in their initiating research note from Barclays on October 08, 2025, Zebra Technologies Corp [ZBRA] has been an Overweight and the price target has been revised to $375. Analysts at BNP Paribas Exane upgraded the stock from ‘”a Neutral”‘ to ‘”an Outperform”‘ outlook in a report released in early July. As of January 14, 2025, Citigroup has initiated its “Neutral” rating for ZBRA. Earlier on December 02, 2024, Morgan Stanley upgraded its rating. Their new recommendation was “an Equal-weight” for ZBRA stock which previously was a “an Underweight”.

Analyzing ZBRA Stock Performance

On last trading session, Zebra Technologies Corp [NASDAQ: ZBRA] plunged -2.76% to $298.79. The stock’s lowest price that day was $294.79, but it reached a high of $308.2675 in the same session. During the last five days, there has been a surge of approximately 0.99%. Over the course of the year, Zebra Technologies Corp shares have dropped approximately -18.19%. Shares of the company reached a 52-week high of $427.76 on 01/22/25 and a 52-week low of $205.73 on 04/09/25.

Support And Resistance Levels for Zebra Technologies Corp (ZBRA)

According to the 24-hour chart, there is a support level at 292.96, which, if violated, would cause prices to drop to 287.14. In the upper region, resistance lies at 306.44. The next price resistance is at 314.09. RSI (Relative Strength Index) is 43.99 on the 14-day chart, showing neutral technical sentiment.

Is Zebra Technologies Corp subject to short interest?

Stocks of Zebra Technologies Corp saw a sharp rise in short interest on 2025-09-15 jumping by 2856.0 shares to 1.2 million. Data from Yahoo Finance shows that the short interest on 2025-08-15 was 1.2 million shares. A jump of 0.24% in short interest reflects a negative sentiment towards the stock. Despite the fact that short shares comprise just 2.52 of the overall float, the days-to-cover ratio (short ratio) jumped to 2.52.

Which companies own the most shares of Zebra Technologies Corp (ZBRA)?

In terms of Zebra Technologies Corp share price expectations, FactSet research, analysts set an average price target of 362.5 in the next 12 months, up nearly 17.97% from the previous closing price of $307.28. Analysts anticipate Zebra Technologies Corp stock to reach 375 by 2025, with the lowest price target being 350. In spite of this, 15 analysts ranked Zebra Technologies Corp stock as Buy at the end of 2025. On July 23, 2024, Vertical Research assigned a price target of “a Buy” to the stock and initiated coverage with a $375.

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