Investors can expect a company’s stock to rise or fall based on the buying and selling of stock by its insiders. ServiceNow Inc shares valued at $1,003,873 were sold by Sands Anita M on Aug 29 ’25. At $915.11 per share, Sands Anita M sold 1,097 shares. The insider’s holdings dropped to 9,307 shares worth approximately $8.7 million following the completion of this transaction.
Also, McDermott William R sold 5,825 shares, netting a total of over 5,339,368 in proceeds. Following the sale of shares at $916.63 each, the insider now holds 6,614 shares.
Before that, Sands Anita M had added 1,097 shares to its account. In a trade valued at $1,019,398, the Director bought ServiceNow Inc shares for $929.26 each.
As published in a research note from BMO Capital Markets on October 30, 2025, ServiceNow Inc [NOW] has been retained to an Outperform and the price target has been revised to $1150. Analysts at Morgan Stanley upgraded the stock from ‘”an Equal-weight”‘ to ‘”an Overweight”‘ outlook in a report released in late September. As of July 24, 2025, BMO Capital Markets has reiterated its “an Outperform” rating for NOW. Earlier on July 23, 2025, Erste Group downgraded its rating. Their new recommendation was “a Hold” for NOW stock which previously was a “a Buy”.
Analyzing NOW Stock Performance
On last trading session, ServiceNow Inc [NYSE: NOW] rose 2.52% to $934.68. The stock’s lowest price that day was $896.925, but it reached a high of $964.8299 in the same session. During the last five days, there has been a drop of approximately -0.48%. Over the course of the year, ServiceNow Inc shares have dropped approximately -1.09%. Shares of the company reached a 52-week high of $1,198.09 on 01/28/25 and a 52-week low of $678.66 on 04/07/25.
Support And Resistance Levels for ServiceNow Inc (NOW)
According to the 24-hour chart, there is a support level at 899.46, which, if violated, would cause prices to drop to 864.24. In the upper region, resistance lies at 967.36. The next price resistance is at 1,000.05. RSI (Relative Strength Index) is 53.09 on the 14-day chart, showing neutral technical sentiment.
Is ServiceNow Inc subject to short interest?
Stocks of ServiceNow Inc saw a sharp rise in short interest on 2025-10-15 jumping by 0.11 million shares to 3.11 million. Data from Yahoo Finance shows that the short interest on 2025-09-15 was 3.0 million shares. A jump of 3.41% in short interest reflects a negative sentiment towards the stock. Despite the fact that short shares comprise just 2.31 of the overall float, the days-to-cover ratio (short ratio) jumped to 2.31.
Which companies own the most shares of ServiceNow Inc (NOW)?
In terms of ServiceNow Inc share price expectations, FactSet research, analysts set an average price target of 1175 in the next 12 months, up nearly 28.88% from the previous closing price of $911.7. Analysts anticipate ServiceNow Inc stock to reach 1315 by 2025, with the lowest price target being 1093. In spite of this, 25 analysts ranked ServiceNow Inc stock as Buy at the end of 2025. On June 25, 2025, DA Davidson assigned a price target of “a Buy” to the stock and initiated coverage with a $1150.
