Planet Fitness Inc’s filing revealed that its Chief Executive Officer Keating Colleen unloaded Company’s shares for reported $2.42 million on Jun 11 ’25. In the deal valued at $102.40 per share,23,670 shares were sold. As a result of this transaction, Keating Colleen now holds 105,339 shares worth roughly $9.62 million.
Then, DUNAWAY CAMBRIA W sold 3,000 shares, generating $276,330 in total proceeds. Upon selling the shares at $92.11, the Director now owns 17,152 shares.
Before that, Cambria Dunaway bought 3,000 shares. Planet Fitness Inc shares valued at $276,000 were divested by the Board Member at a price of $92.00 per share.
UBS initiated its Planet Fitness Inc [PLNT] rating to a Buy in a research note published on October 17, 2025; the price target was $125. A number of analysts have revised their coverage, including Stifel’s analysts, who increased its forecast for the stock in late May from “a Hold” to “a Buy”. Canaccord Genuity began covering PLNT with “Buy” recommendation on March 13, 2025. Macquarie revised its rating on November 08, 2024. It rated PLNT as “a Neutral” which previously was an “an Outperform”.
Price Performance Review of PLNT
On Tuesday, Planet Fitness Inc [NYSE:PLNT] saw its stock fall -0.65% to $91.32. Over the last five days, the stock has lost -2.49%. Planet Fitness Inc shares have risen nearly 16.30% since the year began. Nevertheless, the stocks have fallen -7.64% over the past one year. While a 52-week high of $114.47 was reached on 07/23/25, a 52-week low of $77.79 was recorded on 04/07/25.
Levels Of Support And Resistance For PLNT Stock
The 24-hour chart illustrates a support level at 90.36, which if violated will result in even more drops to 89.40. On the upside, there is a resistance level at 92.55. A further resistance level may holdings at 93.78.
How much short interest is there in Planet Fitness Inc?
A steep rise in short interest was recorded in Planet Fitness Inc stocks on 2025-10-15, dropping by -0.44 million shares to a total of 6.4 million shares. Yahoo Finance data shows the prior-month short interest on 2025-09-15 was 6.85 million shares. There was a decline of -6.91%, which implies that there is a negative sentiment for the stock.
The most recent change occurred on September 27, 2024 when Deutsche Bank began covering the stock and recommended ‘”a Hold”‘ rating along with a $71 price target.
