Investors can speculate about the future of a stock by watching how its insiders buy and sell stocks. Amazon.com Inc shares valued at $2,043,495 were sold by RUBINSTEIN JONATHAN on Oct 31 ’25. At $250.03 per share, RUBINSTEIN JONATHAN sold 8,173 shares. The insider’s holdings dropped to 80,030 shares worth approximately $20.02 million following the completion of this transaction.
Also, Herrington Douglas J sold 22,000 shares, netting a total of over 5,500,660 in proceeds. Following the sale of shares at $250.03 each, the insider now holds 493,507 shares.
Before that, Herrington Douglas J had sold 2,500 shares from its account. In a trade valued at $638,600, the CEO Worldwide Amazon Stores traded Amazon.com Inc shares for $255.44 each. Upon closing the transaction, the insider’s holdings decreased to 2,500 shares, worth approximately $122.85 million.
As published in a research note from Mizuho on November 04, 2025, Amazon.com Inc [AMZN] has been retained to an Outperform and the price target has been revised to $315. Analysts at Wells Fargo resumed the stock at ‘”an Overweight”‘ outlook in a report released in late October. As of October 31, 2025, UBS has reiterated its “Buy” rating for AMZN. Earlier on October 31, 2025, The Benchmark Company resumed its rating. Their recommendation was “a Buy” for AMZN stock.
Analyzing AMZN Stock Performance
On last trading session, Amazon.com Inc [NASDAQ: AMZN] rose 0.35% to $250.2. The stock’s lowest price that day was $246.16, but it reached a high of $251.0 in the same session. During the last five days, there has been a surge of approximately 8.64%. Over the course of the year, Amazon.com Inc shares have jumped approximately 26.41%. Shares of the company reached a 52-week high of $258.60 on 11/03/25 and a 52-week low of $161.38 on 04/07/25.
Support And Resistance Levels for Amazon.com Inc (AMZN)
According to the 24-hour chart, there is a support level at 247.24, which, if violated, would cause prices to drop to 244.28. In the upper region, resistance lies at 252.08. The next price resistance is at 253.96. RSI (Relative Strength Index) is 67.29 on the 14-day chart, showing neutral technical sentiment.
Is Amazon.com Inc subject to short interest?
Stocks of Amazon.com Inc saw a sharp rise in short interest on 2025-10-15 jumping by 4.6 million shares to 74.51 million. Data from Yahoo Finance shows that the short interest on 2025-09-15 was 69.91 million shares. A jump of 6.17% in short interest reflects a negative sentiment towards the stock. Despite the fact that short shares comprise just 1.56 of the overall float, the days-to-cover ratio (short ratio) jumped to 1.56.
Which companies own the most shares of Amazon.com Inc (AMZN)?
In terms of Amazon.com Inc share price expectations, FactSet research, analysts set an average price target of 300 in the next 12 months, up nearly 20.33% from the previous closing price of $249.32. Analysts anticipate Amazon.com Inc stock to reach 340 by 2025, with the lowest price target being 265. In spite of this, 44 analysts ranked Amazon.com Inc stock as Buy at the end of 2025. On October 31, 2025, Telsey Advisory Group assigned a price target of “an Outperform” to the stock and reiterated coverage with a $300.
