The buying and selling of stock by a company’s insider give investors a sense that the stock will rise or fall in the future. Southern Company shares valued at $582,309 were sold by Anderson Bryan D on Sep 30 ’25. At $93.83 per share, Anderson Bryan D sold 6,206 shares. The insider’s holdings dropped to 51,455 shares worth approximately $4.7 million following the completion of this transaction.
Also, BRYAN ANDERSON purchased 6,206 shares, netting a total of over 582,309 in proceeds.
Before that, Spainhour Sterling A Jr. had sold 2,380 shares from its account. In a trade valued at $226,148, the EVP & CLO traded Southern Company shares for $95.02 each. Upon closing the transaction, the insider’s holdings decreased to 2,380 shares, worth approximately $1.59 million.
As published in a research note from Jefferies on November 05, 2025, Southern Company [SO] has been rated down from a Buy to a Hold and the price target has been revised to $103. As of October 28, 2025, Wells Fargo has initiated its “an Equal weight” rating for SO. Earlier on October 22, 2025, BTIG Research initiated its rating. Their recommendation was “a Neutral” for SO stock.
Analyzing SO Stock Performance
On last trading session, Southern Company [NYSE: SO] plunged -1.42% to $91.41. The stock’s lowest price that day was $90.5, but it reached a high of $92.23 in the same session. During the last five days, there has been a drop of approximately -2.25%. Over the course of the year, Southern Company shares have jumped approximately 3.24%. Shares of the company reached a 52-week high of $100.83 on 10/16/25 and a 52-week low of $80.46 on 01/06/25.
Support And Resistance Levels for Southern Company (SO)
According to the 24-hour chart, there is a support level at 90.53, which, if violated, would cause prices to drop to 89.65. In the upper region, resistance lies at 92.26. The next price resistance is at 93.11. RSI (Relative Strength Index) is 33.20 on the 14-day chart, showing neutral technical sentiment.
Is Southern Company subject to short interest?
Stocks of Southern Company saw a sharp rise in short interest on 2025-10-15 jumping by 8.44 million shares to 41.38 million. Data from Yahoo Finance shows that the short interest on 2025-09-15 was 32.94 million shares. A jump of 20.4% in short interest reflects a negative sentiment towards the stock. Despite the fact that short shares comprise just 7.37 of the overall float, the days-to-cover ratio (short ratio) jumped to 7.37.
Which companies own the most shares of Southern Company (SO)?
In terms of Southern Company share price expectations, FactSet research, analysts set an average price target of 99 in the next 12 months, up nearly 6.76% from the previous closing price of $92.73. Analysts anticipate Southern Company stock to reach 107 by 2025, with the lowest price target being 70. In spite of this, 12 analysts ranked Southern Company stock as Buy at the end of 2025. On October 17, 2025, Ladenburg Thalmann assigned a price target of “a Neutral” to the stock and downgraded coverage with a $102.50.
