Primo Brands Corp’s filing revealed that its Director STANBROOK STEVEN P acquired Company’s shares for reported $0.9 million on Nov 13 ’25. In the deal valued at $16.43 per share,54,540 shares were bought. As a result of this transaction, STANBROOK STEVEN P now holds 181,601 shares worth roughly $2.82 million.
Then, FOSS ERIC J bought 123,049 shares, generating $1,910,323 in total proceeds. Upon buying the shares at $15.52, the Exec. Chair and CEO now owns 355,066 shares.
Before that, FOSS ERIC J bought 4,970 shares. Primo Brands Corp shares valued at $80,266 were divested by the Exec. Chair and CEO at a price of $16.15 per share. As a result of the transaction, FOSS ERIC J now holds 360,036 shares, worth roughly $5.59 million.
Jefferies initiated its Primo Brands Corp [PRMB] rating to a Hold in a research note published on October 17, 2025; the price target was $23. A number of analysts have revised their coverage, including Goldman’s analysts, who began to cover the stock in mid September with a ‘”a Neutral”‘ rating. Deutsche Bank also remained covering PRMB and has decreased its forecast on August 08, 2025 with a “Hold” recommendation from previously “Buy” rating. Morgan Stanley started covering the stock on July 02, 2025. It rated PRMB as “an Overweight”.
Price Performance Review of PRMB
On Tuesday, Primo Brands Corp [NYSE:PRMB] saw its stock fall -0.70% to $15.53. Over the last five days, the stock has gained 0.39%. Primo Brands Corp shares have fallen nearly -45.26% since the year began. Nevertheless, the stocks have fallen -49.53% over the past one year. While a 52-week high of $35.85 was reached on 03/31/25, a 52-week low of $14.36 was recorded on 11/07/25.
Levels Of Support And Resistance For PRMB Stock
The 24-hour chart illustrates a support level at 15.14, which if violated will result in even more drops to 14.76. On the upside, there is a resistance level at 15.86. A further resistance level may holdings at 16.19.
How much short interest is there in Primo Brands Corp?
A steep rise in short interest was recorded in Primo Brands Corp stocks on 2025-10-31, dropping by -5.37 million shares to a total of 16.54 million shares. Yahoo Finance data shows the prior-month short interest on 2025-09-30 was 21.91 million shares. There was a decline of -32.45%, which implies that there is a negative sentiment for the stock.
The most recent change occurred on June 04, 2025 when Barclays began covering the stock and recommended ‘”an Overweight”‘ rating along with a $40 price target.
