BKNG shares expected to outperform in the next 12 months

Anna Perez

Investors can speculate about the future of a stock by watching how its insiders buy and sell stocks. Booking Holdings Inc shares valued at $860,582 were sold by Fogel Glenn D on Nov 17 ’25. At $5062.25 per share, Fogel Glenn D sold 170 shares. The insider’s holdings dropped to 21,581 shares worth approximately $106.0 million following the completion of this transaction.

Also, Fogel Glenn D sold 400 shares, netting a total of over 2,003,074 in proceeds. Following the sale of shares at $5007.69 each, the insider now holds 21,751 shares.

Before that, Fogel Glenn D had sold 443 shares from its account. In a trade valued at $2,135,414, the CEO AND PRESIDENT traded Booking Holdings Inc shares for $4820.35 each. Upon closing the transaction, the insider’s holdings decreased to 443 shares, worth approximately $108.8 million.

As published in a research note from BofA Securities on November 24, 2025, Booking Holdings Inc [BKNG] has been rated up from a Neutral to a Buy and the price target has been revised to $6000. Analysts at BNP Paribas Exane started covering the stock with ‘”an Outperform”‘ outlook in a report released in late November. As of November 13, 2025, Wedbush has increased its “Neutral” rating to a “an Outperform” for BKNG. Earlier on October 27, 2025, Truist upgraded its rating. Their new recommendation was “a Buy” for BKNG stock which previously was a “a Hold”.

Analyzing BKNG Stock Performance

On last trading session, Booking Holdings Inc [NASDAQ: BKNG] rose 0.11% to $4911.85. The stock’s lowest price that day was $4889.6, but it reached a high of $4950.0 in the same session. During the last five days, there has been a surge of approximately 4.71%. Over the course of the year, Booking Holdings Inc shares have dropped approximately -5.12%. Shares of the company reached a 52-week high of $5,839.41 on 07/08/25 and a 52-week low of $4,096.23 on 04/09/25.

Support And Resistance Levels for Booking Holdings Inc (BKNG)

According to the 24-hour chart, there is a support level at 4,884.14, which, if violated, would cause prices to drop to 4,856.43. In the upper region, resistance lies at 4,944.78. The next price resistance is at 4,977.71. RSI (Relative Strength Index) is 46.85 on the 14-day chart, showing neutral technical sentiment.

Is Booking Holdings Inc subject to short interest?

Stocks of Booking Holdings Inc saw a sharp steep in short interest on 2025-11-14 dropping by 43605.0 shares to 0.6 million. Data from Yahoo Finance shows that the short interest on 2025-10-15 was 0.64 million shares. A decline of -7.27% in short interest reflects a positive sentiment towards the stock. Despite the fact that short shares comprise just 2.22 of the overall float, the days-to-cover ratio (short ratio) decline to 2.22.

Which companies own the most shares of Booking Holdings Inc (BKNG)?

In terms of Booking Holdings Inc share price expectations, FactSet research, analysts set an average price target of 6000 in the next 12 months, up nearly 22.29% from the previous closing price of $4906.24. Analysts anticipate Booking Holdings Inc stock to reach 6806 by 2025, with the lowest price target being 5433. In spite of this, 24 analysts ranked Booking Holdings Inc stock as Buy at the end of 2025. On October 23, 2025, KeyBanc Capital Markets assigned a price target of “an Overweight” to the stock and initiated coverage with a $6450.

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