Investors can expect a company’s stock to rise or fall based on the buying and selling of stock by its insiders. Bright Horizons Family Solutions, Inc shares valued at $108,520 were sold by Burke Mary Lou on Oct 01 ’25. At $108.52 per share, Burke Mary Lou sold 1,000 shares. The insider’s holdings dropped to 26,449 shares worth approximately $2.71 million following the completion of this transaction.
Also, Mary Lou Burke purchased 1,000 shares, netting a total of over 108,445 in proceeds.
Before that, Burke Mary Lou had sold 1,000 shares from its account. In a trade valued at $116,490, the COO North America Center Ops traded Bright Horizons Family Solutions, Inc shares for $116.49 each. Upon closing the transaction, the insider’s holdings decreased to 1,000 shares, worth approximately $2.81 million.
As published in a research note from Jefferies on June 23, 2025, Bright Horizons Family Solutions, Inc [BFAM] has been rated down from a Buy to a Hold and the price target has been revised to $135. Analysts at Robert W. Baird upgraded the stock from ‘”a Neutral”‘ to ‘”an Outperform”‘ outlook in a report released in late November. As of November 18, 2024, BMO Capital Markets has increased its “Market perform” rating to a “an Outperform” for BFAM. Earlier on February 28, 2024, Barclays upgraded its rating. Their new recommendation was “an Overweight” for BFAM stock which previously was a “an Equal weight”.
Analyzing BFAM Stock Performance
On last trading session, Bright Horizons Family Solutions, Inc [NYSE: BFAM] rose 0.52% to $102.46. The stock’s lowest price that day was $100.96, but it reached a high of $103.0999 in the same session. During the last five days, there has been a surge of approximately 2.88%. Over the course of the year, Bright Horizons Family Solutions, Inc shares have dropped approximately -9.39%. Shares of the company reached a 52-week high of $132.99 on 05/27/25 and a 52-week low of $91.49 on 10/30/25.
Support And Resistance Levels for Bright Horizons Family Solutions, Inc (BFAM)
According to the 24-hour chart, there is a support level at 101.25, which, if violated, would cause prices to drop to 100.03. In the upper region, resistance lies at 103.39. The next price resistance is at 104.31. RSI (Relative Strength Index) is 53.48 on the 14-day chart, showing neutral technical sentiment.
Is Bright Horizons Family Solutions, Inc subject to short interest?
Stocks of Bright Horizons Family Solutions, Inc saw a sharp rise in short interest on 2025-11-14 jumping by 0.57 million shares to 1.68 million. Data from Yahoo Finance shows that the short interest on 2025-10-15 was 1.11 million shares. A jump of 33.93% in short interest reflects a negative sentiment towards the stock. Despite the fact that short shares comprise just 1.88 of the overall float, the days-to-cover ratio (short ratio) jumped to 1.88.
Which companies own the most shares of Bright Horizons Family Solutions, Inc (BFAM)?
In terms of Bright Horizons Family Solutions, Inc share price expectations, FactSet research, analysts set an average price target of 127 in the next 12 months, up nearly 24.6% from the previous closing price of $101.93. Analysts anticipate Bright Horizons Family Solutions, Inc stock to reach 136 by 2025, with the lowest price target being 120. In spite of this, 2 analysts ranked Bright Horizons Family Solutions, Inc stock as Buy at the end of 2025. On October 23, 2023, UBS assigned a price target of “a Neutral” to the stock and upgraded coverage with a $83.
