Investors can expect a company’s stock to rise or fall based on the buying and selling of stock by its insiders. Harley-Davidson, Inc shares valued at $266,954 were sold by Mansfield Luke Christopher on Nov 20 ’25. At $23.21 per share, Mansfield Luke Christopher sold 11,500 shares. The insider’s holdings dropped to 12,055 shares worth approximately $0.29 million following the completion of this transaction.
Also, Mansfield Luke Christopher purchased 11,500 shares, netting a total of over 266,954 in proceeds.
Before that, Do Charles had sold 4,136 shares from its account. In a trade valued at $105,509, the Sr. Vice President, HDFSI traded Harley-Davidson, Inc shares for $25.51 each. Upon closing the transaction, the insider’s holdings decreased to 4,136 shares, worth approximately $4470.69.
As published in their initiating research note from Loop Capital on November 25, 2025, Harley-Davidson, Inc [HOG] has been a Hold and the price target has been revised to $21. Analysts at DA Davidson resumed the stock at ‘”a Buy”‘ outlook in a report released in early November. As of October 27, 2025, Morgan Stanley has decreased its “an Equal-weight” rating to a “an Underweight” for HOG. Earlier on August 25, 2025, DA Davidson resumed its rating. Their recommendation was “a Buy” for HOG stock.
Analyzing HOG Stock Performance
On last trading session, Harley-Davidson, Inc [NYSE: HOG] rose 0.91% to $24.43. The stock’s lowest price that day was $24.335, but it reached a high of $24.98 in the same session. During the last five days, there has been a surge of approximately 0.95%. Over the course of the year, Harley-Davidson, Inc shares have dropped approximately -27.36%. Shares of the company reached a 52-week high of $31.25 on 09/17/25 and a 52-week low of $20.45 on 04/08/25.
Support And Resistance Levels for Harley-Davidson, Inc (HOG)
According to the 24-hour chart, there is a support level at 24.11, which, if violated, would cause prices to drop to 23.78. In the upper region, resistance lies at 24.87. The next price resistance is at 25.30. RSI (Relative Strength Index) is 45.14 on the 14-day chart, showing neutral technical sentiment.
Is Harley-Davidson, Inc subject to short interest?
Stocks of Harley-Davidson, Inc saw a sharp rise in short interest on 2025-11-14 jumping by 4.56 million shares to 16.8 million. Data from Yahoo Finance shows that the short interest on 2025-10-15 was 12.24 million shares. A jump of 27.13% in short interest reflects a negative sentiment towards the stock. Despite the fact that short shares comprise just 9.51 of the overall float, the days-to-cover ratio (short ratio) jumped to 9.51.
Which companies own the most shares of Harley-Davidson, Inc (HOG)?
In terms of Harley-Davidson, Inc share price expectations, FactSet research, analysts set an average price target of 26.5 in the next 12 months, up nearly 9.46% from the previous closing price of $24.21. Analysts anticipate Harley-Davidson, Inc stock to reach 34 by 2025, with the lowest price target being 21. In spite of this, 13 analysts ranked Harley-Davidson, Inc stock as Hold at the end of 2025. On January 23, 2025, Citigroup assigned a price target of “a Neutral” to the stock and reiterated coverage with a $31.
