Taking a look at what insiders are doing to gauge the Zumiez Inc (ZUMZ)’s direction

Anna Perez

Investors can speculate about the future of a stock by watching how its insiders buy and sell stocks. Zumiez Inc shares valued at $1,210,356 were purchased by Campion Thomas D on Nov 26 ’25. At $25.51 per share, Campion Thomas D acquired 47,451 shares.

Also, Campion Thomas D purchased 52,549 shares, netting a total of over 1,318,344 in proceeds.

Before that, Visser Chris K. had sold 5,618 shares from its account. In a trade valued at $112,877, the Chief Legal Officer & Sec. traded Zumiez Inc shares for $20.09 each. Upon closing the transaction, the insider’s holdings decreased to 5,618 shares, worth approximately $1.21 million.

As published in a research note from William Blair on September 09, 2022, Zumiez Inc [ZUMZ] has been rated down from an Outperform to a Mkt perform. Analysts at B. Riley Securities downgraded the stock from ‘”a Buy”‘ to ‘”a Neutral”‘ outlook in a report released in early September. As of January 18, 2022, Seaport Research Partners has initiated its “Neutral” rating for ZUMZ.

Analyzing ZUMZ Stock Performance

On last trading session, Zumiez Inc [NASDAQ: ZUMZ] plunged -1.77% to $27.26. The stock’s lowest price that day was $26.535, but it reached a high of $28.0 in the same session. During the last five days, there has been a surge of approximately 5.05%. Over the course of the year, Zumiez Inc shares have jumped approximately 16.75%. Shares of the company reached a 52-week high of $28.00 on 12/04/25 and a 52-week low of $11.31 on 04/29/25.

Support And Resistance Levels for Zumiez Inc (ZUMZ)

According to the 24-hour chart, there is a support level at 26.53, which, if violated, would cause prices to drop to 25.80. In the upper region, resistance lies at 28.00. The next price resistance is at 28.73. RSI (Relative Strength Index) is 74.47 on the 14-day chart, showing overbought technical sentiment.

Is Zumiez Inc subject to short interest?

Stocks of Zumiez Inc saw a sharp steep in short interest on 2025-11-14 dropping by -0.45 million shares to 0.98 million. Data from Yahoo Finance shows that the short interest on 2025-10-15 was 1.43 million shares. A decline of -45.39% in short interest reflects a positive sentiment towards the stock. Despite the fact that short shares comprise just 5.13 of the overall float, the days-to-cover ratio (short ratio) decline to 5.13.

Which companies own the most shares of Zumiez Inc (ZUMZ)?

In terms of Zumiez Inc share price expectations, FactSet research, analysts set an average price target of 19.5 in the next 12 months, down nearly -29.73% from the previous closing price of $27.75. Analysts anticipate Zumiez Inc stock to reach 20 by 2025, with the lowest price target being 19. In spite of this, 2 analysts ranked Zumiez Inc stock as Hold at the end of 2025. On September 21, 2021, Jefferies assigned a price target of “a Hold” to the stock and downgraded coverage with a $42.

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