Jefferies initates Primo Brands Corp (PRMB) stock to a Hold

Roman Campbell

Primo Brands Corp’s recently made public that its Affiliate Triton Water Parent Holdings, acquired Company’s shares for reported $295.08 million on Dec 08 ’25. In the deal valued at $15.87 per share,18,593,729 shares were bought.

Then, STANBROOK STEVEN P bought 54,540 shares, generating $895,945 in total proceeds. Upon buying the shares at $16.43, the Director now owns 181,601 shares.

Before that, FOSS ERIC J bought 123,049 shares. Primo Brands Corp shares valued at $1,910,323 were divested by the Exec. Chair and CEO at a price of $15.52 per share. As a result of the transaction, FOSS ERIC J now holds 355,066 shares, worth roughly $5.49 million.

Jefferies initiated its Primo Brands Corp [PRMB] rating to a Hold in a research note published on October 17, 2025; the price target was $23. A number of analysts have revised their coverage, including Goldman’s analysts, who began to cover the stock in mid September with a ‘”a Neutral”‘ rating. Deutsche Bank also remained covering PRMB and has decreased its forecast on August 08, 2025 with a “Hold” recommendation from previously “Buy” rating. Morgan Stanley started covering the stock on July 02, 2025. It rated PRMB as “an Overweight”.

Price Performance Review of PRMB

On Monday, Primo Brands Corp [NYSE:PRMB] saw its stock fall -2.52% to $15.47. Over the last five days, the stock has lost -5.73%. Primo Brands Corp shares have fallen nearly -48.12% since the year began. Nevertheless, the stocks have fallen -49.72% over the past one year. While a 52-week high of $35.85 was reached on 03/31/25, a 52-week low of $14.36 was recorded on 11/07/25.

Levels Of Support And Resistance For PRMB Stock

The 24-hour chart illustrates a support level at 15.22, which if violated will result in even more drops to 14.98. On the upside, there is a resistance level at 15.88. A further resistance level may holdings at 16.29.

How much short interest is there in Primo Brands Corp?

A steep rise in short interest was recorded in Primo Brands Corp stocks on 2025-11-14, dropping by -4.59 million shares to a total of 14.44 million shares. Yahoo Finance data shows the prior-month short interest on 2025-10-15 was 19.04 million shares. There was a decline of -31.8%, which implies that there is a negative sentiment for the stock.

The most recent change occurred on June 04, 2025 when Barclays began covering the stock and recommended ‘”an Overweight”‘ rating along with a $40 price target.

Knox Daily
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