In a filing, Bread Financial Holdings Inc revealed its Director Fawcett John J. acquired Company’s shares for reported $63459.0 on Jul 30 ’25. In the deal valued at $61.79 per share,1,027 shares were bought. As a result of this transaction, Fawcett John J. now holds 10,302 shares worth roughly $0.76 million.
A number of analysts have revised their coverage, including JP Morgan’s analysts, who decreased its forecast for the stock in early December from “a Neutral” to “an Underweight”. BTIG Research also remained covering BFH and has increased its forecast on July 14, 2025 with a “Buy” recommendation from previously “Neutral” rating. Morgan Stanley revised its rating on April 07, 2025. It rated BFH as “an Underweight” which previously was an “an Overweight”.
Price Performance Review of BFH
On Tuesday, Bread Financial Holdings Inc [NYSE:BFH] saw its stock jump 1.44% to $73.46. Over the last five days, the stock has gained 5.88%. Bread Financial Holdings Inc shares have risen nearly 18.56% since the year began. Nevertheless, the stocks have risen 20.31% over the past one year. While a 52-week high of $72.74 was reached on 12/09/25, a 52-week low of $38.21 was recorded on 04/07/25.
Levels Of Support And Resistance For BFH Stock
The 24-hour chart illustrates a support level at 72.30, which if violated will result in even more drops to 71.13. On the upside, there is a resistance level at 74.18. A further resistance level may holdings at 74.89.
How much short interest is there in Bread Financial Holdings Inc?
A steep rise in short interest was recorded in Bread Financial Holdings Inc stocks on 2025-11-14, growing by 0.24 million shares to a total of 5.4 million shares. Yahoo Finance data shows the prior-month short interest on 2025-10-15 was 5.16 million shares. There was a rise of 4.5%, which implies that there is a positive sentiment for the stock.
