Selling Buzz: Academy Sports and Outdoors Inc [ASO] Director MARLEY BRIAN T sells 17,071 shares of the company

Jaxson Clark

Investors can expect a company’s stock to rise or fall based on the buying and selling of stock by its insiders. Academy Sports and Outdoors Inc shares valued at $944,153 were sold by MARLEY BRIAN T on Dec 12 ’25. At $55.31 per share, MARLEY BRIAN T sold 17,071 shares. The insider’s holdings dropped to 42,607 shares worth approximately $2.31 million following the completion of this transaction.

Also, MARLEY BRIAN T sold 3,500 shares, netting a total of over 192,535 in proceeds. Following the sale of shares at $55.01 each, the insider now holds 39,107 shares.

Before that, MARLEY BRIAN T had added 3,500 shares to its account. In a trade valued at $192,534, the Director bought Academy Sports and Outdoors Inc shares for $55.01 each.

As published in their initiating research note from Barclays on September 30, 2025, Academy Sports and Outdoors Inc [ASO] has been an Equal weight and the price target has been revised to $51. Analysts at Citigroup downgraded the stock from ‘”a Buy”‘ to ‘”a Neutral”‘ outlook in a report released in early September. As of August 04, 2025, Monness Crespi & Hardt has initiated its “Buy” rating for ASO. Earlier on July 24, 2025, Telsey Advisory Group resumed its rating. Their recommendation was “an Outperform” for ASO stock.

Analyzing ASO Stock Performance

On last trading session, Academy Sports and Outdoors Inc [NASDAQ: ASO] rose 0.84% to $54.12. The stock’s lowest price that day was $53.15, but it reached a high of $54.55 in the same session. During the last five days, there has been a drop of approximately -1.60%. Over the course of the year, Academy Sports and Outdoors Inc shares have dropped approximately -0.35%. Shares of the company reached a 52-week high of $59.25 on 01/08/25 and a 52-week low of $33.34 on 04/09/25.

Support And Resistance Levels for Academy Sports and Outdoors Inc (ASO)

According to the 24-hour chart, there is a support level at 53.33, which, if violated, would cause prices to drop to 52.54. In the upper region, resistance lies at 54.73. The next price resistance is at 55.34. RSI (Relative Strength Index) is 62.29 on the 14-day chart, showing neutral technical sentiment.

Is Academy Sports and Outdoors Inc subject to short interest?

Stocks of Academy Sports and Outdoors Inc saw a sharp steep in short interest on 2025-11-28 dropping by -1.9 million shares to 6.94 million. Data from Yahoo Finance shows that the short interest on 2025-10-31 was 8.84 million shares. A decline of -27.38% in short interest reflects a positive sentiment towards the stock. Despite the fact that short shares comprise just 4.35 of the overall float, the days-to-cover ratio (short ratio) decline to 4.35.

Which companies own the most shares of Academy Sports and Outdoors Inc (ASO)?

In terms of Academy Sports and Outdoors Inc share price expectations, FactSet research, analysts set an average price target of 58 in the next 12 months, up nearly 8.07% from the previous closing price of $53.67. Analysts anticipate Academy Sports and Outdoors Inc stock to reach 65 by 2025, with the lowest price target being 54. In spite of this, 13 analysts ranked Academy Sports and Outdoors Inc stock as Buy at the end of 2025. On June 11, 2025, Telsey Advisory Group assigned a price target of “an Outperform” to the stock and reiterated coverage with a $58.

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