Investors can speculate about the future of a stock by watching how its insiders buy and sell stocks. Southern Company shares valued at $582,309 were sold by Anderson Bryan D on Sep 30 ’25. At $93.83 per share, Anderson Bryan D sold 6,206 shares. The insider’s holdings dropped to 51,455 shares worth approximately $4.48 million following the completion of this transaction.
Also, BRYAN ANDERSON purchased 6,206 shares, netting a total of over 582,309 in proceeds.
Before that, Spainhour Sterling A Jr. had sold 2,380 shares from its account. In a trade valued at $226,148, the EVP & CLO traded Southern Company shares for $95.02 each. Upon closing the transaction, the insider’s holdings decreased to 2,380 shares, worth approximately $1.51 million.
As published in a research note from Morgan Stanley on December 16, 2025, Southern Company [SO] has been rated down from an Equal-weight to an Underweight and the price target has been revised to $81. Analysts at Goldman downgraded the stock from ‘”a Buy”‘ to ‘”a Neutral”‘ outlook in a report released in early November. As of November 05, 2025, Jefferies has decreased its “Buy” rating to a “Hold” for SO.
Analyzing SO Stock Performance
On last trading session, Southern Company [NYSE: SO] rose 1.54% to $87.03. The stock’s lowest price that day was $85.6, but it reached a high of $87.58 in the same session. During the last five days, there has been a surge of approximately 3.51%. Over the course of the year, Southern Company shares have jumped approximately 4.60%. Shares of the company reached a 52-week high of $100.83 on 10/16/25 and a 52-week low of $80.46 on 01/06/25.
Support And Resistance Levels for Southern Company (SO)
According to the 24-hour chart, there is a support level at 85.89, which, if violated, would cause prices to drop to 84.76. In the upper region, resistance lies at 87.87. The next price resistance is at 88.72. RSI (Relative Strength Index) is 44.10 on the 14-day chart, showing neutral technical sentiment.
Is Southern Company subject to short interest?
Stocks of Southern Company saw a sharp steep in short interest on 2025-11-28 dropping by -4.71 million shares to 33.57 million. Data from Yahoo Finance shows that the short interest on 2025-10-31 was 38.28 million shares. A decline of -14.02% in short interest reflects a positive sentiment towards the stock. Despite the fact that short shares comprise just 5.24 of the overall float, the days-to-cover ratio (short ratio) decline to 5.24.
Which companies own the most shares of Southern Company (SO)?
In terms of Southern Company share price expectations, FactSet research, analysts set an average price target of 95.5 in the next 12 months, up nearly 11.42% from the previous closing price of $85.71. Analysts anticipate Southern Company stock to reach 103 by 2025, with the lowest price target being 76. In spite of this, 12 analysts ranked Southern Company stock as Buy at the end of 2025. On October 28, 2025, Wells Fargo assigned a price target of “an Equal weight” to the stock and initiated coverage with a $97.
