Investors can speculate about the future of a stock by watching how its insiders buy and sell stocks. Ulta Beauty Inc shares valued at $369,019 were purchased by Oyibo Paula M on Sep 19 ’25. At $534.81 per share, Oyibo Paula M acquired 690 shares.
Also, Oyibo Paula M purchased 1,525 shares, netting a total of over 791,994 in proceeds.
Before that, Smith Mike C. had sold 500 shares from its account. In a trade valued at $264,215, the Director traded Ulta Beauty Inc shares for $528.43 each. Upon closing the transaction, the insider’s holdings decreased to 500 shares, worth approximately $1.34 million.
As published in a research note from TD Cowen on December 08, 2025, Ulta Beauty Inc [ULTA] has been rated up from a Hold to a Buy and the price target has been revised to $725. Analysts at Telsey Advisory Group resumed the stock at ‘”an Outperform”‘ outlook in a report released in early December. As of September 25, 2025, Argus has increased its “Hold” rating to a “Buy” for ULTA.
Analyzing ULTA Stock Performance
On last trading session, Ulta Beauty Inc [NASDAQ: ULTA] rose 1.37% to $594.01. The stock’s lowest price that day was $586.54, but it reached a high of $600.32 in the same session. During the last five days, there has been a surge of approximately 0.10%. Over the course of the year, Ulta Beauty Inc shares have jumped approximately 39.84%. Shares of the company reached a 52-week high of $611.90 on 12/05/25 and a 52-week low of $309.01 on 03/13/25.
Support And Resistance Levels for Ulta Beauty Inc (ULTA)
According to the 24-hour chart, there is a support level at 586.93, which, if violated, would cause prices to drop to 579.84. In the upper region, resistance lies at 600.71. The next price resistance is at 607.40. RSI (Relative Strength Index) is 63.25 on the 14-day chart, showing neutral technical sentiment.
Is Ulta Beauty Inc subject to short interest?
Stocks of Ulta Beauty Inc saw a sharp rise in short interest on 2025-11-28 jumping by 39471.0 shares to 2.3 million. Data from Yahoo Finance shows that the short interest on 2025-10-31 was 2.26 million shares. A jump of 1.72% in short interest reflects a negative sentiment towards the stock. Despite the fact that short shares comprise just 4.41 of the overall float, the days-to-cover ratio (short ratio) jumped to 4.41.
Which companies own the most shares of Ulta Beauty Inc (ULTA)?
In terms of Ulta Beauty Inc share price expectations, FactSet research, analysts set an average price target of 643.5 in the next 12 months, up nearly 9.82% from the previous closing price of $585.98. Analysts anticipate Ulta Beauty Inc stock to reach 700 by 2025, with the lowest price target being 425. In spite of this, 17 analysts ranked Ulta Beauty Inc stock as Buy at the end of 2025. On August 29, 2025, Telsey Advisory Group assigned a price target of “an Outperform” to the stock and reiterated coverage with a $610.
