Bread Financial Holdings Inc’s recently made public that its Director Fawcett John J. acquired Company’s shares for reported $63459.0 on Jul 30 ’25. In the deal valued at $61.79 per share,1,027 shares were bought. As a result of this transaction, Fawcett John J. now holds 10,302 shares worth roughly $0.77 million.
A number of analysts have revised their coverage, including JP Morgan’s analysts, who decreased its forecast for the stock in early December from “a Neutral” to “an Underweight”. BTIG Research also remained covering BFH and has increased its forecast on July 14, 2025 with a “Buy” recommendation from previously “Neutral” rating. Morgan Stanley revised its rating on April 07, 2025. It rated BFH as “an Underweight” which previously was an “an Overweight”.
Price Performance Review of BFH
On Monday, Bread Financial Holdings Inc [NYSE:BFH] saw its stock fall -1.91% to $75.18. Over the last five days, the stock has lost -3.62%. Bread Financial Holdings Inc shares have risen nearly 19.43% since the year began. Nevertheless, the stocks have risen 23.12% over the past one year. While a 52-week high of $78.98 was reached on 12/22/25, a 52-week low of $38.21 was recorded on 04/07/25.
Levels Of Support And Resistance For BFH Stock
The 24-hour chart illustrates a support level at 74.15, which if violated will result in even more drops to 73.13. On the upside, there is a resistance level at 76.43. A further resistance level may holdings at 77.68.
How much short interest is there in Bread Financial Holdings Inc?
A steep rise in short interest was recorded in Bread Financial Holdings Inc stocks on 2025-12-15, dropping by -0.2 million shares to a total of 5.2 million shares. Yahoo Finance data shows the prior-month short interest on 2025-11-14 was 5.4 million shares. There was a decline of -3.9%, which implies that there is a negative sentiment for the stock.
