Insider Selling: Fu Howard, Procore Technologies Inc [PCOR] CFO & Treasurer divested 814 shares

Roman Campbell

Investors can expect a company’s stock to rise or fall based on the buying and selling of stock by its insiders. Procore Technologies Inc shares valued at $59,414 were sold by Fu Howard on Jan 02 ’26. At $72.99 per share, Fu Howard sold 814 shares. The insider’s holdings dropped to 178,237 shares worth approximately $13.3 million following the completion of this transaction.

Also, HOWARD FU purchased 814 shares, netting a total of over 59,414 in proceeds.

Before that, Fu Howard had sold 796 shares from its account. In a trade valued at $59,238, the CFO & Treasurer traded Procore Technologies Inc shares for $74.42 each. Upon closing the transaction, the insider’s holdings decreased to 796 shares, worth approximately $13.36 million.

As published in a research note from Barclays on January 05, 2026, Procore Technologies Inc [PCOR] has been rated up from an Equal weight to an Overweight and the price target has been revised to $90. Analysts at BTIG Research started covering the stock with ‘”a Buy”‘ outlook in a report released in mid December. As of October 03, 2025, Berenberg has initiated its “Buy” rating for PCOR.

Analyzing PCOR Stock Performance

On last trading session, Procore Technologies Inc [NYSE: PCOR] rose 0.13% to $74.62. The stock’s lowest price that day was $73.73, but it reached a high of $75.22 in the same session. During the last five days, there has been a surge of approximately 1.15%. Over the course of the year, Procore Technologies Inc shares have dropped approximately -3.14%. Shares of the company reached a 52-week high of $75.22 on 01/07/26 and a 52-week low of $69.10 on 01/02/26.

Support And Resistance Levels for Procore Technologies Inc (PCOR)

According to the 24-hour chart, there is a support level at 73.83, which, if violated, would cause prices to drop to 73.03. In the upper region, resistance lies at 75.32. The next price resistance is at 76.01. RSI (Relative Strength Index) is 52.14 on the 14-day chart, showing neutral technical sentiment.

Is Procore Technologies Inc subject to short interest?

Stocks of Procore Technologies Inc saw a sharp steep in short interest on 2025-12-15 dropping by -0.97 million shares to 8.34 million. Data from Yahoo Finance shows that the short interest on 2025-11-14 was 9.3 million shares. A decline of -11.58% in short interest reflects a positive sentiment towards the stock. Despite the fact that short shares comprise just 6.47 of the overall float, the days-to-cover ratio (short ratio) decline to 6.47.

Which companies own the most shares of Procore Technologies Inc (PCOR)?

In terms of Procore Technologies Inc share price expectations, FactSet research, analysts set an average price target of 88 in the next 12 months, up nearly 18.09% from the previous closing price of $74.52. Analysts anticipate Procore Technologies Inc stock to reach 90 by 2026, with the lowest price target being 70. In spite of this, 12 analysts ranked Procore Technologies Inc stock as Buy at the end of 2026. On August 01, 2025, BMO Capital Markets assigned a price target of “an Outperform” to the stock and reiterated coverage with a $82.

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