The buying and selling of stock by a company’s insider give investors a sense that the stock will rise or fall in the future. Flowers Foods, Inc shares valued at $2,271,663 were sold by McMullian Ryals on Jan 02 ’26. At $10.87 per share, McMullian Ryals sold 209,000 shares. The insider’s holdings dropped to 1,022,380 shares worth approximately $10.31 million following the completion of this transaction.
Also, STITH MELVIN T purchased 456 shares, netting a total of over 4,972 in proceeds. Following the buying of shares at $10.90 each, the insider now holds 547 shares.
Before that, McMullian Ryals had sold 350,000 shares from its account. In a trade valued at $4,488,750, the Chairman and CEO traded Flowers Foods, Inc shares for $12.82 each. Upon closing the transaction, the insider’s holdings decreased to 350,000 shares, worth approximately $12.41 million.
As published in their initiating research note from Exane BNP Paribas on July 10, 2024, Flowers Foods, Inc [FLO] has been an Underperform and the price target has been revised to $20. Analysts at DA Davidson started covering the stock with ‘”a Neutral”‘ outlook in a report released in early March. As of March 03, 2023, Deutsche Bank has increased its “Sell” rating to a “Hold” for FLO. Earlier on December 06, 2022, Deutsche Bank downgraded its rating. Their new recommendation was “a Sell” for FLO stock which previously was a “a Hold”.
Analyzing FLO Stock Performance
On last trading session, Flowers Foods, Inc [NYSE: FLO] plunged -6.58% to $10.08. The stock’s lowest price that day was $10.1, but it reached a high of $10.84 in the same session. During the last five days, there has been a drop of approximately -7.69%. Over the course of the year, Flowers Foods, Inc shares have dropped approximately -51.49%. Shares of the company reached a 52-week high of $10.93 on 01/02/26 and a 52-week low of $10.08 on 01/07/26.
Support And Resistance Levels for Flowers Foods, Inc (FLO)
According to the 24-hour chart, there is a support level at 9.83, which, if violated, would cause prices to drop to 9.57. In the upper region, resistance lies at 10.59. The next price resistance is at 11.09. RSI (Relative Strength Index) is 34.68 on the 14-day chart, showing neutral technical sentiment.
Is Flowers Foods, Inc subject to short interest?
Stocks of Flowers Foods, Inc saw a sharp rise in short interest on 2025-12-15 jumping by 1.45 million shares to 19.29 million. Data from Yahoo Finance shows that the short interest on 2025-11-14 was 17.84 million shares. A jump of 7.51% in short interest reflects a negative sentiment towards the stock. Despite the fact that short shares comprise just 4.23 of the overall float, the days-to-cover ratio (short ratio) jumped to 4.23.
Which companies own the most shares of Flowers Foods, Inc (FLO)?
In terms of Flowers Foods, Inc share price expectations, FactSet research, analysts set an average price target of 23 in the next 12 months, up nearly 113.16% from the previous closing price of $10.79. Analysts anticipate Flowers Foods, Inc stock to reach 25 by 2026, with the lowest price target being 20. In spite of this, 1 analysts ranked Flowers Foods, Inc stock as Hold at the end of 2026. On May 25, 2021, Stephens assigned a price target of “an Equal-weight” to the stock and resumed coverage with a $25.
