Investors can speculate about the future of a stock by watching how its insiders buy and sell stocks. Roku Inc shares valued at $322,680 were sold by Jedda Dan on Jan 15 ’26. At $107.56 per share, Jedda Dan sold 3,000 shares. The insider’s holdings dropped to 87,267 shares worth approximately $9.1 million following the completion of this transaction.
Also, DANIEL JEDDA purchased 3,000 shares, netting a total of over 322,680 in proceeds.
Before that, Wood Anthony J. had sold 75,000 shares from its account. In a trade valued at $8,220,734, the CEO and Chairman BOD traded Roku Inc shares for $109.61 each. Upon closing the transaction, the insider’s holdings decreased to 75,000 shares, worth approximately $0.0.
As published in a research note from Evercore ISI on January 08, 2026, Roku Inc [ROKU] has been rated up from an In-line to an Outperform and the price target has been revised to $145. Analysts at Arete upgraded the stock from ‘”a Neutral”‘ to ‘”a Buy”‘ outlook in a report released in early January. As of December 16, 2025, Morgan Stanley has increased its “an Underweight” rating to a “an Overweight” for ROKU. Earlier on December 11, 2025, Jefferies upgraded its rating. Their new recommendation was “a Buy” for ROKU stock which previously was a “a Hold”.
Analyzing ROKU Stock Performance
On last trading session, Roku Inc [NASDAQ: ROKU] rose 1.47% to $104.26. The stock’s lowest price that day was $101.4, but it reached a high of $104.66 in the same session. During the last five days, there has been a drop of approximately -5.66%. Over the course of the year, Roku Inc shares have jumped approximately 37.38%.
Is Roku Inc subject to short interest?
Stocks of Roku Inc saw a sharp steep in short interest on 2025-12-31 dropping by -0.12 million shares to 7.43 million. Data from Yahoo Finance shows that the short interest on 2025-11-28 was 7.56 million shares. A decline of -1.67% in short interest reflects a positive sentiment towards the stock. Despite the fact that short shares comprise just 2.52 of the overall float, the days-to-cover ratio (short ratio) decline to 2.52.
Which companies own the most shares of Roku Inc (ROKU)?
In terms of Roku Inc share price expectations, FactSet research, analysts set an average price target of 131 in the next 12 months, up nearly 27.49% from the previous closing price of $102.75. Analysts anticipate Roku Inc stock to reach 145 by 2026, with the lowest price target being 103. In spite of this, 24 analysts ranked Roku Inc stock as Buy at the end of 2026. On November 03, 2025, Piper Sandler assigned a price target of “an Overweight” to the stock and upgraded coverage with a $135.
