Investors can expect a company’s stock to rise or fall based on the buying and selling of stock by its insiders. Wayfair Inc shares valued at $1,071,000 were sold by Tan Fiona on Jan 13 ’26. At $119.00 per share, Tan Fiona sold 9,000 shares. The insider’s holdings dropped to 200,328 shares worth approximately $22.11 million following the completion of this transaction.
Also, Tan Fiona purchased 9,000 shares, netting a total of over 1,071,000 in proceeds.
Before that, Shah Niraj had added 6,000 shares to its account. In a trade valued at $686,280, the Officer bought Wayfair Inc shares for $114.38 each.
As published in a research note from Barclays on January 07, 2026, Wayfair Inc [W] has been rated up from an Equal weight to an Overweight and the price target has been revised to $123. Analysts at Jefferies downgraded the stock from ‘”a Buy”‘ to ‘”a Hold”‘ outlook in a report released in early December. As of October 28, 2025, Gordon Haskett has increased its “Accumulate” rating to a “Buy” for W. Earlier on October 28, 2025, BofA Securities upgraded its rating. Their new recommendation was “a Buy” for W stock which previously was a “a Neutral”.
Analyzing W Stock Performance
On last trading session, Wayfair Inc [NYSE: W] rose 2.32% to $110.39. The stock’s lowest price that day was $106.45, but it reached a high of $111.86 in the same session. During the last five days, there has been a drop of approximately -7.27%. Over the course of the year, Wayfair Inc shares have jumped approximately 145.37%.
Is Wayfair Inc subject to short interest?
Stocks of Wayfair Inc saw a sharp steep in short interest on 2025-12-31 dropping by -0.54 million shares to 15.57 million. Data from Yahoo Finance shows that the short interest on 2025-11-28 was 16.11 million shares. A decline of -3.44% in short interest reflects a positive sentiment towards the stock. Despite the fact that short shares comprise just 5.7 of the overall float, the days-to-cover ratio (short ratio) decline to 5.7.
Which companies own the most shares of Wayfair Inc (W)?
In terms of Wayfair Inc share price expectations, FactSet research, analysts set an average price target of 107 in the next 12 months, down nearly -0.82% from the previous closing price of $107.89. Analysts anticipate Wayfair Inc stock to reach 140 by 2026, with the lowest price target being 75. In spite of this, 30 analysts ranked Wayfair Inc stock as Buy at the end of 2026. On August 05, 2025, Citigroup assigned a price target of “a Buy” to the stock and upgraded coverage with a $93.
