Investors can speculate about the future of a stock by watching how its insiders buy and sell stocks. Kroger Co shares valued at $2,162,058 were sold by Wheatley Christine S on Apr 23 ’25. At $72.07 per share, Wheatley Christine S sold 30,000 shares. The insider’s holdings dropped to 97,737 shares worth approximately $6.73 million following the completion of this transaction.
Also, COSSET YAEL sold 30,000 shares, netting a total of over 2,190,000 in proceeds. Following the sale of shares at $73.00 each, the insider now holds 139,124 shares.
Before that, Massa Timothy A had sold 22,565 shares from its account. In a trade valued at $1,647,245, the Executive Vice President traded Kroger Co shares for $73.00 each. Upon closing the transaction, the insider’s holdings decreased to 22,565 shares, worth approximately $8.76 million.
As published in a research note from Melius on May 20, 2025, Kroger Co [KR] has been rated up from a Sell to a Hold and the price target has been revised to $70. Analysts at Melius downgraded the stock from ‘”a Hold”‘ to ‘”a Sell”‘ outlook in a report released in early April.
Analyzing KR Stock Performance
During the last five days, there has been a surge of approximately 3.86%. Over the course of the year, Kroger Co shares have jumped approximately 12.67%. Shares of the company reached a 52-week high of $73.63 on 04/22/25 and a 52-week low of $58.12 on 01/17/25. A 50-day SMA is recorded $68.63, while a 200-day SMA reached $61.11.
Support And Resistance Levels for Kroger Co (KR)
According to the 24-hour chart, there is a support level at 68.56, which, if violated, would cause prices to drop to 68.22. In the upper region, resistance lies at 69.21. The next price resistance is at 69.53. RSI (Relative Strength Index) is 47.32 on the 14-day chart, showing neutral technical sentiment. Moving Average Convergence Divergence (MACD) is at -0.92, which suggests the price will decrease in the coming days. Percent R is at 59.97%, indicating low price movement. Stochastics %K at holding indicates that the stock is to be held.
