Analyzing e.l.f. Beauty Inc (ELF) After Recent Trading Activity

e.l.f. Beauty Inc’s recently made public that its Chief Commercial Officer Hartnett Jennifer Catherine unloaded Company’s shares for reported $2.02 million on May 29 ’25. In the deal valued at $109.99 per share,18,383 shares were sold. As a result of this transaction, Hartnett Jennifer Catherine now holds 54,163 shares worth roughly $6.09 million.

Then, JENNIFER HARTNETT bought 18,383 shares, generating $1,663,662 in total proceeds.

Before that, MARCHISOTTO KORY sold 51,350 shares. e.l.f. Beauty Inc shares valued at $2,740,036 were divested by the insider at a price of $53.36 per share. As a result of the transaction, MARCHISOTTO KORY now holds 152,492 shares, worth roughly $17.15 million.

UBS downgraded its e.l.f. Beauty Inc [ELF] rating to a Neutral from a a Buy in a research note published on February 07, 2025; the price target was decreased to $74 from $158. A number of analysts have revised their coverage, including Morgan Stanley’s analysts, who decreased its forecast for the stock in early February from “an Overweight” to “an Equal-weight”. DA Davidson also remained covering ELF and has decreased its forecast on February 07, 2025 with a “Neutral” recommendation from previously “Buy” rating. Morgan Stanley revised its rating on January 13, 2025. It rated ELF as “an Overweight” which previously was an “an Equal-weight”.

Price Performance Review of ELF

On Friday, e.l.f. Beauty Inc [NYSE:ELF] saw its stock jump 0.58% to $112.49. Over the last five days, the stock has gained 35.89%. e.l.f. Beauty Inc shares have fallen nearly -10.40% since the year began. Nevertheless, the stocks have fallen -41.79% over the past one year. While a 52-week high of $219.77 was reached on 01/15/25, a 52-week low of $49.40 was recorded on 04/16/25. SMA at 50 days reached $67.43, while 200 days put it at $101.51.

Levels Of Support And Resistance For ELF Stock

The 24-hour chart illustrates a support level at 110.10, which if violated will result in even more drops to 107.72. On the upside, there is a resistance level at 115.42. A further resistance level may holdings at 118.36. The Relative Strength Index (RSI) on the 14-day chart is 86.91, which indicates overbought technical sentiment, while the Moving Average Convergence Divergence (MACD) stands at 19.21, which suggests price will go up in the next trading period. Percent R suggests that price movement has been bullish at 16.96%. Stochastics %K at 85.74% indicates the stock is a selling.

The most recent change occurred on December 13, 2024 when Goldman began covering the stock and recommended ‘”a Buy”‘ rating along with a $165 price target.

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