The buying and selling of stock by a company’s insider give investors a sense that the stock will rise or fall in the future. Southern Company shares valued at $2,679,241 were purchased by DAVIS MARTIN BERNARD on Jun 11 ’25. At $89.31 per share, DAVIS MARTIN BERNARD acquired 30,000 shares.
Also, DAVIS MARTIN BERNARD purchased 1,115 shares, netting a total of over 100,283 in proceeds.
Before that, Cummiskey Christopher had sold 12,335 shares from its account. In a trade valued at $1,104,476, the EVP traded Southern Company shares for $89.54 each. Upon closing the transaction, the insider’s holdings decreased to 12,335 shares, worth approximately $2.03 million.
As published in a research note from Jefferies on June 05, 2025, Southern Company [SO] has been rated up from a Hold to a Buy and the price target has been revised to $100. Analysts at KeyBanc Capital Markets downgraded the stock from ‘”a Sector weight”‘ to ‘”an Underweight”‘ outlook in a report released in mid May. As of April 08, 2025, JP Morgan has increased its “an Underweight” rating to a “Neutral” for SO. Earlier on January 23, 2025, Guggenheim downgraded its rating. Their new recommendation was “a Neutral” for SO stock which previously was a “a Buy”.
Analyzing SO Stock Performance
On last trading session,, Southern Company [NYSE: SO] rose 0.90% to $90.36. The stock’s lowest price that day was $89.42, but it reached a high of $91.05 in the same session. During the last five days, there has been a surge of approximately 2.24%. Over the course of the year, Southern Company shares have jumped approximately 9.77%.
Support And Resistance Levels for Southern Company (SO)
RSI (Relative Strength Index) is 55.33 on the 14-day chart, showing neutral technical sentiment.
Is Southern Company subject to short interest?
Stocks of Southern Company saw a sharp steep in short interest on 2025-05-30 dropping by -0.37 million shares to 20.56 million. Data from Yahoo Finance shows that the short interest on 2025-04-30 was 20.93 million shares. A decline of -1.78% in short interest reflects a positive sentiment towards the stock. Despite the fact that short shares comprise just 3.72 of the overall float, the days-to-cover ratio (short ratio) decline to 3.72.
