Checking in on Sonos Inc (SONO) after recent insiders movement

Sonos Inc’s recently made public that its 10% Owner Coliseum Capital Management, L acquired Company’s shares for reported $2.36 million on Jun 20 ’25. In the deal valued at $9.92 per share,238,000 shares were bought. As a result of this transaction, Coliseum Capital Management, L now holds 13,007,676 shares worth roughly $139.57 million.

Then, Coliseum Capital Management, L bought 111,898 shares, generating $1,157,025 in total proceeds. Upon buying the shares at $10.34, the 10% Owner now owns 13,193,104 shares.

Before that, Coliseum Capital Management, L bought 73,530 shares. Sonos Inc shares valued at $727,212 were divested by the 10% Owner at a price of $9.89 per share. As a result of the transaction, Coliseum Capital Management, L now holds 13,081,206 shares, worth roughly $140.36 million.

Morgan Stanley downgraded its Sonos Inc [SONO] rating to an Underweight from a an Overweight in a research note published on September 26, 2024; the price target was decreased to $11 from $25. A number of analysts have revised their coverage, including Craig Hallum’s analysts, who decreased its forecast for the stock in early August from “a Buy” to “a Hold”. Morgan Stanley also remained covering SONO and has increased its forecast on December 12, 2023 with a “an Overweight” recommendation from previously “an Equal-weight” rating. BofA Securities revised its rating on November 07, 2023. It rated SONO as “a Neutral” which previously was an “a Buy”.

Price Performance Review of SONO

On Friday, Sonos Inc [NASDAQ:SONO] saw its stock jump 1.90% to $10.73. Over the last five days, the stock has gained 8.27%. Sonos Inc shares have fallen nearly -27.01% since the year began. Nevertheless, the stocks have fallen -28.66% over the past one year. While a 52-week high of $15.89 was reached on 02/06/25, a 52-week low of $7.62 was recorded on 04/16/25.

Levels Of Support And Resistance For SONO Stock

The 24-hour chart illustrates a support level at 10.59, which if violated will result in even more drops to 10.45. On the upside, there is a resistance level at 10.84. A further resistance level may holdings at 10.95.

How much short interest is there in Sonos Inc?

A steep rise in short interest was recorded in Sonos Inc stocks on 2025-06-13, growing by 0.88 million shares to a total of 7.5 million shares. Yahoo Finance data shows the prior-month short interest on 2025-05-15 was 6.62 million shares. There was a rise of 11.68%, which implies that there is a positive sentiment for the stock.

The most recent change occurred on September 20, 2023 when Rosenblatt began covering the stock and recommended ‘”a Buy”‘ rating along with a $20 price target.

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