Simply Good Foods Co’s recently made public that its VP, Controller and CAO Matthews Timothy Allen unloaded Company’s shares for reported $0.11 million on Nov 11 ’25. In the deal valued at $19.47 per share,5,859 shares were sold. As a result of this transaction, Matthews Timothy Allen now holds 18,065 shares worth roughly $0.36 million.
Then, TIMOTHY MATTHEWS bought 5,859 shares, generating $114,053 in total proceeds.
Before that, Bealer Christopher J bought 9,946 shares. Simply Good Foods Co shares valued at $199,019 were divested by the Chief Financial Officer at a price of $20.01 per share. As a result of the transaction, Bealer Christopher J now holds 32,966 shares, worth roughly $0.65 million.
UBS initiated its Simply Good Foods Co [SMPL] rating to a Neutral in a research note published on April 23, 2025; the price target was $41. A number of analysts have revised their coverage, including Morgan Stanley’s analysts, who began to cover the stock in late March with a ‘”an Equal-weight”‘ rating. TD Cowen began covering SMPL with “Hold” recommendation on April 22, 2024. Deutsche Bank revised its rating on January 02, 2024. It rated SMPL as “a Hold” which previously was an “a Buy”.
Price Performance Review of SMPL
On Tuesday, Simply Good Foods Co [NASDAQ:SMPL] saw its stock fall -2.48% to $19.69. Over the last five days, the stock has gained 3.41%. Simply Good Foods Co shares have fallen nearly -47.24% since the year began. Nevertheless, the stocks have fallen -49.49% over the past one year. While a 52-week high of $40.53 was reached on 01/27/25, a 52-week low of $18.47 was recorded on 10/23/25.
Levels Of Support And Resistance For SMPL Stock
The 24-hour chart illustrates a support level at 19.40, which if violated will result in even more drops to 19.11. On the upside, there is a resistance level at 20.19. A further resistance level may holdings at 20.69.
How much short interest is there in Simply Good Foods Co?
A steep rise in short interest was recorded in Simply Good Foods Co stocks on 2025-10-31, dropping by -1.53 million shares to a total of 3.11 million shares. Yahoo Finance data shows the prior-month short interest on 2025-09-30 was 4.64 million shares. There was a decline of -49.15%, which implies that there is a negative sentiment for the stock.
The most recent change occurred on December 08, 2023 when DA Davidson began covering the stock and recommended ‘”a Neutral”‘ rating along with a $42 price target.
