The buying and selling of stock by a company’s insider give investors a sense that the stock will rise or fall in the future. Southern Company shares valued at $2,679,241 were purchased by DAVIS MARTIN BERNARD on Jun 11 ’25. At $89.31 per share, DAVIS MARTIN BERNARD acquired 30,000 shares.
Also, DAVIS MARTIN BERNARD purchased 1,115 shares, netting a total of over 100,283 in proceeds.
Before that, Cummiskey Christopher had sold 12,335 shares from its account. In a trade valued at $1,104,476, the EVP traded Southern Company shares for $89.54 each. Upon closing the transaction, the insider’s holdings decreased to 12,335 shares, worth approximately $2.07 million.
As published in their initiating research note from Raymond James on June 13, 2025, Southern Company [SO] has been an Outperform and the price target has been revised to $98. Analysts at Jefferies upgraded the stock from ‘”a Hold”‘ to ‘”a Buy”‘ outlook in a report released in early June. As of May 14, 2025, KeyBanc Capital Markets has decreased its “Sector weight” rating to a “an Underweight” for SO. Earlier on April 08, 2025, JP Morgan upgraded its rating. Their new recommendation was “a Neutral” for SO stock which previously was a “an Underweight”.
Analyzing SO Stock Performance
On last trading session,, Southern Company [NYSE: SO] rose 0.77% to $91.96. The stock’s lowest price that day was $90.7568, but it reached a high of $91.98 in the same session. During the last five days, there has been a drop of approximately -0.37%. Over the course of the year, Southern Company shares have jumped approximately 17.84%. Shares of the company reached a 52-week high of $93.65 on 04/04/25 and a 52-week low of $80.46 on 01/06/25.
Support And Resistance Levels for Southern Company (SO)
According to the 24-hour chart, there is a support level at 91.15, which, if violated, would cause prices to drop to 90.34. In the upper region, resistance lies at 92.37. The next price resistance is at 92.79. RSI (Relative Strength Index) is 59.30 on the 14-day chart, showing neutral technical sentiment.
Is Southern Company subject to short interest?
Stocks of Southern Company saw a sharp steep in short interest on 2025-06-13 dropping by -0.29 million shares to 21.24 million. Data from Yahoo Finance shows that the short interest on 2025-05-15 was 21.53 million shares. A decline of -1.37% in short interest reflects a positive sentiment towards the stock. Despite the fact that short shares comprise just 3.68 of the overall float, the days-to-cover ratio (short ratio) decline to 3.68.
Which companies own the most shares of Southern Company (SO)?
In terms of Southern Company share price expectations, FactSet research, analysts set an average price target of 91 in the next 12 months, down nearly -0.28% from the previous closing price of $91.26. Analysts anticipate Southern Company stock to reach 91 by 2025, with the lowest price target being 91. In spite of this, 12 analysts ranked Southern Company stock as Buy at the end of 2025.
