Selling Buzz: Unity Software Inc [U] Chief Accounting Officer Barrysmith Mark sells 1,011 shares of the company

The buying and selling of stock by a company’s insider give investors a sense that the stock will rise or fall in the future. Unity Software Inc shares valued at $32,655 were sold by Barrysmith Mark on Jul 16 ’25. At $32.30 per share, Barrysmith Mark sold 1,011 shares. The insider’s holdings dropped to 464,372 shares worth approximately $16.96 million following the completion of this transaction.

Also, Barrysmith Mark purchased 1,011 shares, netting a total of over 32,655 in proceeds.

Before that, Dovrat Shlomo had sold 50,000 shares from its account. In a trade valued at $1,500,500, the Director traded Unity Software Inc shares for $30.01 each. Upon closing the transaction, the insider’s holdings decreased to 50,000 shares, worth approximately $6.91 million.

Analysts at Jefferies upgraded the stock from ‘”a Hold”‘ to ‘”a Buy”‘ outlook in a report released in late May. As of March 11, 2025, Citigroup has increased its “Neutral” rating to a “Buy” for U.

Analyzing U Stock Performance

On last trading session,, Unity Software Inc [NYSE: U] rose 7.60% to $36.52. The stock’s lowest price that day was $34.73, but it reached a high of $38.945 in the same session. During the last five days, there has been a surge of approximately 25.24%. Over the course of the year, Unity Software Inc shares have jumped approximately 115.71%.

Support And Resistance Levels for Unity Software Inc (U)

RSI (Relative Strength Index) is 84.78 on the 14-day chart, showing overbought technical sentiment.

Is Unity Software Inc subject to short interest?

Stocks of Unity Software Inc saw a sharp steep in short interest on 2025-06-13 dropping by -1.37 million shares to 29.48 million. Data from Yahoo Finance shows that the short interest on 2025-05-15 was 30.86 million shares. A decline of -4.66% in short interest reflects a positive sentiment towards the stock. Despite the fact that short shares comprise just 1.97 of the overall float, the days-to-cover ratio (short ratio) decline to 1.97.

Which companies own the most shares of Unity Software Inc (U)?

In terms of Unity Software Inc share price expectations, FactSet research, analysts set an average price target of 23 in the next 12 months, down nearly -32.23% from the previous closing price of $33.94. Analysts anticipate Unity Software Inc stock to reach 30 by 2025, with the lowest price target being 16. In spite of this, 21 analysts ranked Unity Software Inc stock as Hold at the end of 2025. On February 21, 2025, HSBC Securities assigned a price target of “a Buy” to the stock and upgraded coverage with a $34.

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