Investors can speculate about the future of a stock by watching how its insiders buy and sell stocks. Southern Company shares valued at $1,250,010 were sold by Greene Kimberly S, on Jul 21 ’25. At $95.00 per share, Greene Kimberly S, sold 13,158 shares. The insider’s holdings dropped to 93,661 shares worth approximately $8.91 million following the completion of this transaction.
Also, Greene Kimberly S, purchased 13,158 shares, netting a total of over 1,250,010 in proceeds.
Before that, DAVIS MARTIN BERNARD had added 30,000 shares to its account. In a trade valued at $2,679,241, the Former Officer bought Southern Company shares for $89.31 each.
As published in their initiating research note from Raymond James on June 13, 2025, Southern Company [SO] has been an Outperform and the price target has been revised to $98. Analysts at Jefferies upgraded the stock from ‘”a Hold”‘ to ‘”a Buy”‘ outlook in a report released in early June. As of May 14, 2025, KeyBanc Capital Markets has decreased its “Sector weight” rating to a “an Underweight” for SO. Earlier on April 08, 2025, JP Morgan upgraded its rating. Their new recommendation was “a Neutral” for SO stock which previously was a “an Underweight”.
Analyzing SO Stock Performance
On last trading session,, Southern Company [NYSE: SO] plunged -0.75% to $95.13. The stock’s lowest price that day was $94.57, but it reached a high of $95.94 in the same session. During the last five days, there has been a surge of approximately 1.96%. Over the course of the year, Southern Company shares have jumped approximately 16.87%. Shares of the company reached a 52-week high of $96.44 on 07/22/25 and a 52-week low of $80.46 on 01/06/25.
Support And Resistance Levels for Southern Company (SO)
According to the 24-hour chart, there is a support level at 94.49, which, if violated, would cause prices to drop to 93.84. In the upper region, resistance lies at 95.86. The next price resistance is at 96.58. RSI (Relative Strength Index) is 67.41 on the 14-day chart, showing neutral technical sentiment.
Is Southern Company subject to short interest?
Stocks of Southern Company saw a sharp rise in short interest on 2025-06-30 jumping by 9.65 million shares to 30.22 million. Data from Yahoo Finance shows that the short interest on 2025-05-30 was 20.56 million shares. A jump of 31.95% in short interest reflects a negative sentiment towards the stock. Despite the fact that short shares comprise just 5.29 of the overall float, the days-to-cover ratio (short ratio) jumped to 5.29.
Which companies own the most shares of Southern Company (SO)?
In terms of Southern Company share price expectations, FactSet research, analysts set an average price target of 91 in the next 12 months, down nearly -5.06% from the previous closing price of $95.85. Analysts anticipate Southern Company stock to reach 91 by 2025, with the lowest price target being 91. In spite of this, 12 analysts ranked Southern Company stock as Buy at the end of 2025.
