Investors can speculate about the future of a stock by watching how its insiders buy and sell stocks. Unity Software Inc shares valued at $1,883,500 were sold by Bar-Zeev Tomer on Jul 17 ’25. At $37.67 per share, Bar-Zeev Tomer sold 50,000 shares. The insider’s holdings dropped to 2,248,146 shares worth approximately $74.95 million following the completion of this transaction.
Also, Bar-Zeev Tomer sold 50,000 shares, netting a total of over 1,648,500 in proceeds. Following the sale of shares at $32.97 each, the insider now holds 2,298,146 shares.
Before that, Barrysmith Mark had sold 1,011 shares from its account. In a trade valued at $32,655, the Chief Accounting Officer traded Unity Software Inc shares for $32.30 each. Upon closing the transaction, the insider’s holdings decreased to 1,011 shares, worth approximately $15.48 million.
As published in a research note from BTIG Research on July 23, 2025, Unity Software Inc [U] has been rated down from a Neutral to a Sell and the price target has been revised to $25. As of May 30, 2025, Jefferies has increased its “Hold” rating to a “Buy” for U. Earlier on March 11, 2025, Citigroup upgraded its rating. Their new recommendation was “a Buy” for U stock which previously was a “a Neutral”.
Analyzing U Stock Performance
On last trading session,, Unity Software Inc [NYSE: U] plunged -0.21% to $33.34. The stock’s lowest price that day was $32.31, but it reached a high of $33.79 in the same session. During the last five days, there has been a drop of approximately -8.71%. Over the course of the year, Unity Software Inc shares have jumped approximately 102.43%. Shares of the company reached a 52-week high of $38.96 on 07/17/25 and a 52-week low of $15.33 on 04/07/25.
Support And Resistance Levels for Unity Software Inc (U)
According to the 24-hour chart, there is a support level at 32.50, which, if violated, would cause prices to drop to 31.65. In the upper region, resistance lies at 33.99. The next price resistance is at 34.63. RSI (Relative Strength Index) is 65.67 on the 14-day chart, showing neutral technical sentiment.
Is Unity Software Inc subject to short interest?
Stocks of Unity Software Inc saw a sharp rise in short interest on 2025-06-30 jumping by 5.56 million shares to 32.52 million. Data from Yahoo Finance shows that the short interest on 2025-05-30 was 26.96 million shares. A jump of 17.09% in short interest reflects a negative sentiment towards the stock. Despite the fact that short shares comprise just 2.37 of the overall float, the days-to-cover ratio (short ratio) jumped to 2.37.
Which companies own the most shares of Unity Software Inc (U)?
In terms of Unity Software Inc share price expectations, FactSet research, analysts set an average price target of 23 in the next 12 months, down nearly -31.16% from the previous closing price of $33.41. Analysts anticipate Unity Software Inc stock to reach 30 by 2025, with the lowest price target being 16. In spite of this, 21 analysts ranked Unity Software Inc stock as Hold at the end of 2025. On March 10, 2025, Macquarie assigned a price target of “a Neutral” to the stock and resumed coverage with a $24.
