Investors can speculate about the future of a stock by watching how its insiders buy and sell stocks. Williams-Sonoma, Inc shares valued at $5,045,486 were sold by ALBER LAURA on Jul 15 ’25. At $168.18 per share, ALBER LAURA sold 30,000 shares. The insider’s holdings dropped to 966,927 shares worth approximately $174.57 million following the completion of this transaction.
Also, ALBER LAURA purchased 75,000 shares, netting a total of over 12,610,696 in proceeds.
Before that, Howie Jeffrey had sold 4,000 shares from its account. In a trade valued at $675,852, the EVP CHIEF FINANCIAL OFFICER traded Williams-Sonoma, Inc shares for $168.96 each. Upon closing the transaction, the insider’s holdings decreased to 4,000 shares, worth approximately $6.21 million.
As published in a research note from Gordon Haskett on July 23, 2025, Williams-Sonoma, Inc [WSM] has been rated up from a Hold to a Buy and the price target has been revised to $205. Analysts at Barclays upgraded the stock from ‘”an Underweight”‘ to ‘”an Equal weight”‘ outlook in a report released in mid May. As of May 19, 2025, Telsey Advisory Group has reiterated its “an Outperform” rating for WSM. Earlier on April 25, 2025, KeyBanc Capital Markets upgraded its rating. Their new recommendation was “an Overweight” for WSM stock which previously was a “a Sector weight”.
Analyzing WSM Stock Performance
On last trading session,, Williams-Sonoma, Inc [NYSE: WSM] plunged -1.69% to $180.54. The stock’s lowest price that day was $179.34, but it reached a high of $183.96 in the same session. During the last five days, there has been a surge of approximately 6.08%. Over the course of the year, Williams-Sonoma, Inc shares have jumped approximately 18.62%. Shares of the company reached a 52-week high of $219.98 on 01/30/25 and a 52-week low of $130.07 on 04/04/25.
Support And Resistance Levels for Williams-Sonoma, Inc (WSM)
According to the 24-hour chart, there is a support level at 178.55, which, if violated, would cause prices to drop to 176.55. In the upper region, resistance lies at 183.25. The next price resistance is at 185.95. RSI (Relative Strength Index) is 63.63 on the 14-day chart, showing neutral technical sentiment.
Is Williams-Sonoma, Inc subject to short interest?
Stocks of Williams-Sonoma, Inc saw a sharp rise in short interest on 2025-07-15 jumping by 98669.0 shares to 5.81 million. Data from Yahoo Finance shows that the short interest on 2025-06-13 was 5.71 million shares. A jump of 1.7% in short interest reflects a negative sentiment towards the stock. Despite the fact that short shares comprise just 3.87 of the overall float, the days-to-cover ratio (short ratio) jumped to 3.87.
Which companies own the most shares of Williams-Sonoma, Inc (WSM)?
In terms of Williams-Sonoma, Inc share price expectations, FactSet research, analysts set an average price target of 182 in the next 12 months, down nearly -0.9% from the previous closing price of $183.65. Analysts anticipate Williams-Sonoma, Inc stock to reach 190 by 2025, with the lowest price target being 166. In spite of this, 14 analysts ranked Williams-Sonoma, Inc stock as Hold at the end of 2025. On April 07, 2025, Robert W. Baird assigned a price target of “an Outperform” to the stock and upgraded coverage with a $170.
