Celsius Holdings Inc’s filing revealed that its 10% Owner Milmoe William H. unloaded Company’s shares for reported $4.75 million on Jul 31 ’25. In the deal valued at $47.50 per share,100,000 shares were sold. As a result of this transaction, Milmoe William H. now holds 17,717,770 shares worth roughly $800.49 million.
Then, DeSantis Deborah sold 100,000 shares, generating $4,750,000 in total proceeds. Upon selling the shares at $47.50, the 10% Owner now owns 17,717,770 shares.
Before that, DeSantis Dean sold 100,000 shares. Celsius Holdings Inc shares valued at $4,750,000 were divested by the 10% Owner at a price of $47.50 per share. As a result of the transaction, DeSantis Dean now holds 17,717,770 shares, worth roughly $800.49 million.
JP Morgan reiterated its Celsius Holdings Inc [CELH] rating to an Overweight in a research note published on July 31, 2025; the price target was $54. A number of analysts have revised their coverage, including Citigroup’s analysts, who began to cover the stock in late July with a ‘”a Buy”‘ rating. Needham also remained covering CELH and reiterated its “Buy” recommendation on July 10, 2025. TD Cowen revised its rating on June 16, 2025. It rated CELH as “a Buy” which previously was an “a Hold”.
Price Performance Review of CELH
On Monday, Celsius Holdings Inc [NASDAQ:CELH] saw its stock jump 1.03% to $45.18. Over the last five days, the stock has lost -3.79%. Celsius Holdings Inc shares have fallen nearly -3.52% since the year began. Nevertheless, the stocks have risen 71.53% over the past one year.
How much short interest is there in Celsius Holdings Inc?
A steep rise in short interest was recorded in Celsius Holdings Inc stocks on 2025-07-15, dropping by -5.43 million shares to a total of 21.46 million shares. Yahoo Finance data shows the prior-month short interest on 2025-06-13 was 26.89 million shares. There was a decline of -25.3%, which implies that there is a negative sentiment for the stock.
