The buying and selling of stock by a company’s insider give investors a sense that the stock will rise or fall in the future. Direct Digital Holdings Inc shares valued at $8,374 were sold by SMITH W KEITH on Jul 24 ’25. At $0.53 per share, SMITH W KEITH sold 15,800 shares. The insider’s holdings dropped to 45,250 shares worth approximately $21720.0 following the completion of this transaction.
Also, SMITH W KEITH sold 8,900 shares, netting a total of over 4,717 in proceeds. Following the sale of shares at $0.53 each, the insider now holds 36,350 shares.
Before that, SMITH W KEITH had sold 8,050 shares from its account. In a trade valued at $4,347, the President traded Direct Digital Holdings Inc shares for $0.54 each. Upon closing the transaction, the insider’s holdings decreased to 8,050 shares, worth approximately $13584.0.
As published in a research note from Noble Capital Markets on March 27, 2024, Direct Digital Holdings Inc [DRCT] has been rated down from an Outperform to a Market perform.
Analyzing DRCT Stock Performance
On last trading session, Direct Digital Holdings Inc [NASDAQ: DRCT] plunged -18.57% to $0.48. The stock’s lowest price that day was $0.44, but it reached a high of $0.54 in the same session. During the last five days, there has been a drop of approximately -8.96%. Over the course of the year, Direct Digital Holdings Inc shares have dropped approximately -85.92%.
Is Direct Digital Holdings Inc subject to short interest?
Stocks of Direct Digital Holdings Inc saw a sharp steep in short interest on 2025-07-15 dropping by 99362.0 shares to 60551.0. Data from Yahoo Finance shows that the short interest on 2025-06-13 was 0.16 million shares. A decline of -164.1% in short interest reflects a positive sentiment towards the stock. Despite the fact that short shares comprise just 0.39 of the overall float, the days-to-cover ratio (short ratio) decline to 0.39.
Which companies own the most shares of Direct Digital Holdings Inc (DRCT)?
In terms of Direct Digital Holdings Inc share price expectations, FactSet research, analysts set an average price target of 8 in the next 12 months, up nearly 1233.33% from the previous closing price of $0.6. Analysts anticipate Direct Digital Holdings Inc stock to reach 8 by 2025, with the lowest price target being 8. In spite of this, 1 analysts ranked Direct Digital Holdings Inc stock as Buy at the end of 2025.
