The buying and selling of stock by a company’s insider give investors a sense that the stock will rise or fall in the future. Primo Brands Corp shares valued at $1,604,324,989 were sold by Lee Tony W on May 12 ’25. At $31.67 per share, Lee Tony W sold 50,657,562 shares. The insider’s holdings dropped to 116,210,806 shares worth approximately $2.84 billion following the completion of this transaction.
Also, ORCP III DE TopCo GP, LLC sold 50,657,562 shares, netting a total of over 1,604,324,989 in proceeds. Following the sale of shares at $31.67 each, the insider now holds 116,210,806 shares.
Before that, Lee Tony W had sold 51,750,000 shares from its account. In a trade valued at $1,526,625,000, the Director traded Primo Brands Corp shares for $29.50 each. Upon closing the transaction, the insider’s holdings decreased to 51,750,000 shares, worth approximately $4.07 billion.
As published in a research note from Deutsche Bank on August 08, 2025, Primo Brands Corp [PRMB] has been rated down from a Buy to a Hold and the price target has been revised to $26. Analysts at Morgan Stanley started covering the stock with ‘”an Overweight”‘ outlook in a report released in early July. As of June 04, 2025, Barclays has initiated its “an Overweight” rating for PRMB. Earlier on May 28, 2025, BofA Securities initiated its rating. Their recommendation was “a Buy” for PRMB stock.
Analyzing PRMB Stock Performance
On last trading session, Primo Brands Corp [NYSE: PRMB] rose 1.12% to $24.41. The stock’s lowest price that day was $23.87, but it reached a high of $24.46 in the same session. During the last five days, there has been a drop of approximately -7.57%. Over the course of the year, Primo Brands Corp shares have jumped approximately 16.93%. Shares of the company reached a 52-week high of $35.85 on 03/31/25 and a 52-week low of $22.64 on 08/07/25.
Support And Resistance Levels for Primo Brands Corp (PRMB)
According to the 24-hour chart, there is a support level at 24.03, which, if violated, would cause prices to drop to 23.66. In the upper region, resistance lies at 24.62. The next price resistance is at 24.84. RSI (Relative Strength Index) is 24.71 on the 14-day chart, showing oversold technical sentiment.
Is Primo Brands Corp subject to short interest?
Stocks of Primo Brands Corp saw a sharp steep in short interest on 2025-07-31 dropping by -1.18 million shares to 14.58 million. Data from Yahoo Finance shows that the short interest on 2025-06-30 was 15.76 million shares. A decline of -8.1% in short interest reflects a positive sentiment towards the stock. Despite the fact that short shares comprise just 2.7 of the overall float, the days-to-cover ratio (short ratio) decline to 2.7.
Which companies own the most shares of Primo Brands Corp (PRMB)?
In terms of Primo Brands Corp share price expectations, FactSet research, analysts set an average price target of 40 in the next 12 months, up nearly 65.7% from the previous closing price of $24.14. Analysts anticipate Primo Brands Corp stock to reach 40 by 2025, with the lowest price target being 40. On May 12, 2025, Mizuho assigned a price target of “an Outperform” to the stock and initiated coverage with a $43.
