Investors can speculate about the future of a stock by watching how its insiders buy and sell stocks. Southern Company shares valued at $226,148 were sold by Spainhour Sterling A Jr. on Aug 11 ’25. At $95.02 per share, Spainhour Sterling A Jr. sold 2,380 shares. The insider’s holdings dropped to 17,382 shares worth approximately $1.65 million following the completion of this transaction.
Also, Spainhour Sterling A Jr. purchased 2,380 shares, netting a total of over 226,148 in proceeds.
Before that, Greene Kimberly S, had sold 13,158 shares from its account. In a trade valued at $1,250,010, the Chairman, President & CEO, GPC traded Southern Company shares for $95.00 each. Upon closing the transaction, the insider’s holdings decreased to 13,158 shares, worth approximately $8.88 million.
As published in their initiating research note from Raymond James on June 13, 2025, Southern Company [SO] has been an Outperform and the price target has been revised to $98. Analysts at Jefferies upgraded the stock from ‘”a Hold”‘ to ‘”a Buy”‘ outlook in a report released in early June. As of May 14, 2025, KeyBanc Capital Markets has decreased its “Sector weight” rating to a “an Underweight” for SO. Earlier on April 08, 2025, JP Morgan upgraded its rating. Their new recommendation was “a Neutral” for SO stock which previously was a “an Underweight”.
Analyzing SO Stock Performance
On last trading session, Southern Company [NYSE: SO] rose 0.88% to $94.79. The stock’s lowest price that day was $93.4042, but it reached a high of $94.855 in the same session. During the last five days, there has been a surge of approximately 0.12%. Over the course of the year, Southern Company shares have jumped approximately 9.21%. Shares of the company reached a 52-week high of $96.44 on 07/22/25 and a 52-week low of $80.46 on 01/06/25.
Support And Resistance Levels for Southern Company (SO)
According to the 24-hour chart, there is a support level at 93.84, which, if violated, would cause prices to drop to 92.90. In the upper region, resistance lies at 95.30. The next price resistance is at 95.80. RSI (Relative Strength Index) is 54.94 on the 14-day chart, showing neutral technical sentiment.
Is Southern Company subject to short interest?
Stocks of Southern Company saw a sharp rise in short interest on 2025-07-31 jumping by 0.96 million shares to 31.17 million. Data from Yahoo Finance shows that the short interest on 2025-06-30 was 30.22 million shares. A jump of 3.07% in short interest reflects a negative sentiment towards the stock. Despite the fact that short shares comprise just 5.93 of the overall float, the days-to-cover ratio (short ratio) jumped to 5.93.
Which companies own the most shares of Southern Company (SO)?
In terms of Southern Company share price expectations, FactSet research, analysts set an average price target of 91 in the next 12 months, down nearly -3.15% from the previous closing price of $93.96. Analysts anticipate Southern Company stock to reach 91 by 2025, with the lowest price target being 91. In spite of this, 12 analysts ranked Southern Company stock as Buy at the end of 2025.
