The buying and selling of stock by a company’s insider give investors a sense that the stock will rise or fall in the future. Sally Beauty Holdings Inc shares valued at $31,011 were purchased by Perelman Debra Golding on Aug 13 ’25. At $13.48 per share, Perelman Debra Golding acquired 2,300 shares. The insider’s holdings grew to 2,300 shares worth approximately $30566.999999999996 following the completion of this transaction.
Also, Paulonis Denise purchased 4,500 shares, netting a total of over 52,830 in proceeds. Following the buying of shares at $11.74 each, the insider now holds 366,865 shares.
Before that, FERGUSON DIANA SUE had added 2,500 shares to its account. In a trade valued at $30,049, the Director bought Sally Beauty Holdings Inc shares for $12.02 each. Upon closing the transaction, the insider’s holdings increased to 2,500 shares, worth approximately $0.11 million.
As published in their initiating research note from Canaccord Genuity on January 16, 2025, Sally Beauty Holdings Inc [SBH] has been a Buy and the price target has been revised to $14. Analysts at TD Cowen upgraded the stock from ‘”a Hold”‘ to ‘”a Buy”‘ outlook in a report released in late November. As of November 15, 2024, Raymond James has increased its “an Underperform” rating to a “Mkt perform” for SBH. Earlier on December 15, 2022, Piper Sandler initiated its rating. Their recommendation was “an Overweight” for SBH stock.
Analyzing SBH Stock Performance
On last trading session, Sally Beauty Holdings Inc [NYSE: SBH] plunged -1.92% to $13.29. The stock’s lowest price that day was $13.045, but it reached a high of $13.43 in the same session. During the last five days, there has been a surge of approximately 13.20%. Over the course of the year, Sally Beauty Holdings Inc shares have jumped approximately 25.14%. Shares of the company reached a 52-week high of $13.63 on 08/13/25 and a 52-week low of $7.54 on 04/09/25.
Support And Resistance Levels for Sally Beauty Holdings Inc (SBH)
According to the 24-hour chart, there is a support level at 13.08, which, if violated, would cause prices to drop to 12.87. In the upper region, resistance lies at 13.47. The next price resistance is at 13.64. RSI (Relative Strength Index) is 74.74 on the 14-day chart, showing overbought technical sentiment.
Is Sally Beauty Holdings Inc subject to short interest?
Stocks of Sally Beauty Holdings Inc saw a sharp rise in short interest on 2025-07-31 jumping by 0.39 million shares to 15.6 million. Data from Yahoo Finance shows that the short interest on 2025-06-30 was 15.21 million shares. A jump of 2.48% in short interest reflects a negative sentiment towards the stock. Despite the fact that short shares comprise just 9.27 of the overall float, the days-to-cover ratio (short ratio) jumped to 9.27.
Which companies own the most shares of Sally Beauty Holdings Inc (SBH)?
In terms of Sally Beauty Holdings Inc share price expectations, FactSet research, analysts set an average price target of 13 in the next 12 months, down nearly -4.06% from the previous closing price of $13.55. Analysts anticipate Sally Beauty Holdings Inc stock to reach 13 by 2025, with the lowest price target being 11. In spite of this, 3 analysts ranked Sally Beauty Holdings Inc stock as Buy at the end of 2025. On August 12, 2022, Cowen assigned a price target of “a Market perform” to the stock and downgraded coverage with a $17.
