e.l.f. Beauty Inc’s filing revealed that its Director LAUREN COOKS LEVITAN acquired Company’s shares for reported $0.55 million on Aug 14 ’25. In the deal valued at $118.94 per share,4,630 shares were bought.
Then, Franks Joshua Allen sold 13,189 shares, generating $1,648,625 in total proceeds. Upon selling the shares at $125.00, the SVP, Operations now owns 107,282 shares.
Before that, JOSHUA FRANKS bought 13,189 shares. e.l.f. Beauty Inc shares valued at $1,555,774 were divested by the Officer at a price of $117.96 per share.
Deutsche Bank upgraded its e.l.f. Beauty Inc [ELF] rating to a Buy from a a Hold in a research note published recently. A number of analysts have revised their coverage, including UBS’s analysts, who decreased its forecast for the stock in early February from “a Buy” to “a Neutral”. Morgan Stanley also remained covering ELF and has decreased its forecast on February 07, 2025 with a “an Equal-weight” recommendation from previously “an Overweight” rating. DA Davidson revised its rating on February 07, 2025. It rated ELF as “a Neutral” which previously was an “a Buy”.
Price Performance Review of ELF
On Friday, e.l.f. Beauty Inc [NYSE:ELF] saw its stock fall -2.70% to $116.37. Over the last five days, the stock has gained 14.35%. e.l.f. Beauty Inc shares have fallen nearly -21.71% since the year began. Nevertheless, the stocks have fallen -7.31% over the past one year. While a 52-week high of $172.49 was reached on 01/15/25, a 52-week low of $49.40 was recorded on 04/16/25.
Levels Of Support And Resistance For ELF Stock
The 24-hour chart illustrates a support level at 114.22, which if violated will result in even more drops to 112.07. On the upside, there is a resistance level at 119.26. A further resistance level may holdings at 122.15.
How much short interest is there in e.l.f. Beauty Inc?
A steep rise in short interest was recorded in e.l.f. Beauty Inc stocks on 2025-07-31, dropping by -0.83 million shares to a total of 5.07 million shares. Yahoo Finance data shows the prior-month short interest on 2025-06-30 was 5.9 million shares. There was a decline of -16.37%, which implies that there is a negative sentiment for the stock.
