Investors can speculate about the future of a stock by watching how its insiders buy and sell stocks. e.l.f. Beauty Inc shares valued at $550,676 were sold by Levitan Lauren Cooks on Aug 14 ’25. At $118.94 per share, Levitan Lauren Cooks sold 4,630 shares. The insider’s holdings dropped to 11,507 shares worth approximately $1.39 million following the completion of this transaction.
Also, LAUREN COOKS LEVITAN purchased 4,630 shares, netting a total of over 550,676 in proceeds.
Before that, Franks Joshua Allen had sold 13,189 shares from its account. In a trade valued at $1,648,625, the SVP, Operations traded e.l.f. Beauty Inc shares for $125.00 each. Upon closing the transaction, the insider’s holdings decreased to 13,189 shares, worth approximately $12.92 million.
As published in a research note from Deutsche Bank on August 08, 2025, e.l.f. Beauty Inc [ELF] has been rated up from a Hold to a Buy and the price target has been revised to $121. Analysts at UBS downgraded the stock from ‘”a Buy”‘ to ‘”a Neutral”‘ outlook in a report released in early February. As of February 07, 2025, Morgan Stanley has decreased its “an Overweight” rating to a “an Equal-weight” for ELF. Earlier on February 07, 2025, DA Davidson downgraded its rating. Their new recommendation was “a Neutral” for ELF stock which previously was a “a Buy”.
Analyzing ELF Stock Performance
On last trading session, e.l.f. Beauty Inc [NYSE: ELF] rose 0.51% to $120.44. The stock’s lowest price that day was $117.622, but it reached a high of $120.58 in the same session. During the last five days, there has been a drop of approximately -2.02%. Over the course of the year, e.l.f. Beauty Inc shares have dropped approximately -24.35%. Shares of the company reached a 52-week high of $137.19 on 01/15/25 and a 52-week low of $49.40 on 04/16/25.
Support And Resistance Levels for e.l.f. Beauty Inc (ELF)
According to the 24-hour chart, there is a support level at 118.51, which, if violated, would cause prices to drop to 116.59. In the upper region, resistance lies at 121.47. The next price resistance is at 122.51. RSI (Relative Strength Index) is 54.21 on the 14-day chart, showing neutral technical sentiment.
Is e.l.f. Beauty Inc subject to short interest?
Stocks of e.l.f. Beauty Inc saw a sharp steep in short interest on 2025-07-31 dropping by -0.83 million shares to 5.07 million. Data from Yahoo Finance shows that the short interest on 2025-06-30 was 5.9 million shares. A decline of -16.37% in short interest reflects a positive sentiment towards the stock. Despite the fact that short shares comprise just 3.0 of the overall float, the days-to-cover ratio (short ratio) decline to 3.0.
Which companies own the most shares of e.l.f. Beauty Inc (ELF)?
In terms of e.l.f. Beauty Inc share price expectations, FactSet research, analysts set an average price target of 114 in the next 12 months, down nearly -4.87% from the previous closing price of $119.83. Analysts anticipate e.l.f. Beauty Inc stock to reach 121 by 2025, with the lowest price target being 75. In spite of this, 12 analysts ranked e.l.f. Beauty Inc stock as Buy at the end of 2025. On January 13, 2025, Morgan Stanley assigned a price target of “an Overweight” to the stock and upgraded coverage with a $153.
