The buying and selling of stock by a company’s insider give investors a sense that the stock will rise or fall in the future. Roku Inc shares valued at $1,393,949 were sold by Collier Charles on Sep 03 ’25. At $97.06 per share, Collier Charles sold 14,361 shares. The insider’s holdings dropped to 200 shares worth approximately $19430.0 following the completion of this transaction.
Also, Collier Charles sold 10,269 shares, netting a total of over 1,018,110 in proceeds. Following the sale of shares at $99.14 each, the insider now holds 200 shares.
Before that, Banks Matthew C. had sold 2,180 shares from its account. In a trade valued at $213,313, the VP, Corp Controller & CAO traded Roku Inc shares for $97.85 each. Upon closing the transaction, the insider’s holdings decreased to 2,180 shares, worth approximately $0.52 million.
As published in a research note from Pivotal Research Group on August 01, 2025, Roku Inc [ROKU] has been retained to a Buy and the price target has been revised to $120. Analysts at KeyBanc Capital Markets upgraded the stock from ‘”a Sector weight”‘ to ‘”an Overweight”‘ outlook in a report released in early July. As of June 17, 2025, Loop Capital has increased its “Hold” rating to a “Buy” for ROKU. Earlier on May 02, 2025, Pivotal Research Group resumed its rating. Their recommendation was “a Buy” for ROKU stock.
Analyzing ROKU Stock Performance
On last trading session, Roku Inc [NASDAQ: ROKU] plunged -1.34% to $97.15. The stock’s lowest price that day was $96.7, but it reached a high of $99.965 in the same session. During the last five days, there has been a surge of approximately 1.01%. Over the course of the year, Roku Inc shares have jumped approximately 43.35%. Shares of the company reached a 52-week high of $104.96 on 02/14/25 and a 52-week low of $52.43 on 04/07/25.
Support And Resistance Levels for Roku Inc (ROKU)
According to the 24-hour chart, there is a support level at 95.91, which, if violated, would cause prices to drop to 94.66. In the upper region, resistance lies at 99.19. The next price resistance is at 101.22. RSI (Relative Strength Index) is 61.25 on the 14-day chart, showing neutral technical sentiment.
Is Roku Inc subject to short interest?
Stocks of Roku Inc saw a sharp rise in short interest on 2025-08-15 jumping by 2.83 million shares to 10.14 million. Data from Yahoo Finance shows that the short interest on 2025-07-15 was 7.31 million shares. A jump of 27.88% in short interest reflects a negative sentiment towards the stock. Despite the fact that short shares comprise just 2.35 of the overall float, the days-to-cover ratio (short ratio) jumped to 2.35.
Which companies own the most shares of Roku Inc (ROKU)?
In terms of Roku Inc share price expectations, FactSet research, analysts set an average price target of 88.5 in the next 12 months, down nearly -10.12% from the previous closing price of $98.47. Analysts anticipate Roku Inc stock to reach 88.5 by 2025, with the lowest price target being 88.5. In spite of this, 24 analysts ranked Roku Inc stock as Buy at the end of 2025. On April 17, 2025, Piper Sandler assigned a price target of “a Neutral” to the stock and resumed coverage with a $65.
