FLO stock rated an Underperform by Exane BNP Paribas

In a filing, Flowers Foods, Inc revealed its Chief Human Resources Officer Cox Cindy unloaded Company’s shares for reported $54000.0 on Sep 09 ’25. In the deal valued at $15.00 per share,3,600 shares were sold. As a result of this transaction, Cox Cindy now holds 16,994 shares worth roughly $0.23 million.

Then, DEESE GEORGE E bought 6,000 shares, generating $101,039 in total proceeds. Upon buying the shares at $16.84, the Director now owns 2,004,990 shares.

Before that, McFadden William Jameson bought 3,000 shares. Flowers Foods, Inc shares valued at $50,760 were divested by the Director at a price of $16.92 per share. As a result of the transaction, McFadden William Jameson now holds 532,476 shares, worth roughly $7.29 million.

Exane BNP Paribas initiated its Flowers Foods, Inc [FLO] rating to an Underperform in a research note published on July 10, 2024; the price target was $20. A number of analysts have revised their coverage, including DA Davidson’s analysts, who began to cover the stock in early March with a ‘”a Neutral”‘ rating. Deutsche Bank also remained covering FLO and has increased its forecast on March 03, 2023 with a “Hold” recommendation from previously “Sell” rating. Deutsche Bank revised its rating on December 06, 2022. It rated FLO as “a Sell” which previously was an “a Hold”.

Price Performance Review of FLO

On Tuesday, Flowers Foods, Inc [NYSE:FLO] saw its stock jump 1.56% to $13.69. Over the last five days, the stock has lost -7.50%. Flowers Foods, Inc shares have fallen nearly -40.14% since the year began. Nevertheless, the stocks have fallen -33.74% over the past one year.

How much short interest is there in Flowers Foods, Inc?

A steep rise in short interest was recorded in Flowers Foods, Inc stocks on 2025-08-29, growing by 0.61 million shares to a total of 18.89 million shares. Yahoo Finance data shows the prior-month short interest on 2025-07-31 was 18.29 million shares. There was a rise of 3.22%, which implies that there is a positive sentiment for the stock.

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